A Study on Various Fruit Juice Companies of Bangladesh

CHAPTER 1: INTRODUCTION 1. 1 Origin of the report: This report was conducted and submitted as a partial requirement for the course Business Communication (BUS 231). The report was authorized by Eng. Mr. Kamrul Hassan, Assistant Professor, Department of Business Administration, East West University. The report was prepared jointly by our group members. 1. 2 Background of the Study: We were assigned as a group to have a study on various fruit juice companies of Bangladesh. We have conducted a study on their organization and also find out the consumer perception about the product.We find out the consumer perception about various fruit Juice. 1. 3 Objective of the study: The main purpose of the project is to show the customer preference to select fruit juice by doing a questionnaire based survey. We were instructed from our business communication course lecturer Eng. Mr. Kamrul Hassan to submit a business communication report on a four generetic products . We choose four fruit juice comp anies that are available in Bangladesh, such as Pran, Acme, Frutika and Shezan mango juice. This project also discusses the frequency table and show graph of different questions about fruit juice.It also helps to know the customer satisfaction level and customer brand loyalty of different brands of fruit juice. We had some objectives behind making the report. These are: †¢ To know about consumer perception for fruit Juice. †¢ To gather practical knowledge on analyzing companies financially. †¢ To be experienced on gathering survey. We believe that we were successful to fulfill most of our objectives. Thanks Allah to bless on us. 1. 4 Scope: The main focus of this report is to discuss the customer preference about the fruit juice and the factors which are the reasons to select their product.It also gives a little description about the history, mission, vision, goal and strategy about the industry. The report discusses the products and service they are giving. It also d iscusses, the target customer and market they are focusing to do business. 1. 5 Methodology: 1. 5. 1 Sources of information: We collect this information from our friends and our relatives. A small proportion of people like 20 from university and 10 from our local friends and uncle’s was selected, as the population of the study. 1. 5. 1. 1 Primary sources:Directly from filling the Questionnaire. 1. 5. 1. 2 Secondary sources: Taken data from various magazines, Newspaper and other prominent source of information collected from different websites and search engines. 1. 5. 2 Data Collection techniques: We have collected our data by questionnaire. 1. 5. 3 Data Analysis techniques: The report was mainly done on the various age of people. These people communicated with us via questionnaires. 1. 5. 3. 1 Statistical tools used: We have used frequency tables and pie chart as our statistical tools. 1. 6 Definitions and Acronyms:The human- relations dimension of communication makes it an activity that involves ethics. But business communication in particular brings ethical considerations into play. The fundamental purpose of a business is to stay in business and, most would say, to maintain or increase stakeholder wealth. When a business is in trouble or the owners are greedy, it can be tempting to try to serve this purpose by using communication in unethical ways. 1. 7 Limitation: The major limitations encountered are: †¢ Lack of enough time: The term paper was prepared within a very short time considering the topics related to it.That’s why; it was not possible to demonstrate all aspects of the report. †¢ Insufficient data: The data required for sufficient analysis for preparing the report could not be collected due to the insufficiency of data. †¢ Inconsistent data: Data from different sources were quite inconsistent which created some problems in making the report & compelled us to verify the data diligently. Some information was withheld t o preserve privacy of the companies. So, we can’t give the exact information always. 1. 8 Report Preview: The first chapter we have talked about the origin & the background of the report.We also have discussed the objectives, scopes, methodologies, definitions & acronyms and finally limitations to wrap up the chapter. Then in second chapter of the term paper we have included the introduction and some brief information on fruit juice companies. It also includes the organ gram of the companies, its missions & visions, its services etc. Then in the third chapter we have analyzed perception of consumers and make a table and graph by using statistical techniques for the fruit juice companies In the final segment, we have drawn our own conclusion regarding the ratio analysis. We also have some recommendations stated at the end.CHAPTER 2: ORGANIZATION 2. 1 History of the organization(PRAN) : PRAN means P- Program for R- Rural A-  Advancement N- Nationality â€Å"PRAN† is cu rrently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980, PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate like ISO 9001:2000, and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh.PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at our several factories into hygienically packed food and drinks products. The brand â€Å"PRAN† has established itself in every category of food and beverage industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products.Today, our consumers not only value â€Å"PRAN† for its authentic refres hing juice drinks products, but also for its mouth watering quality confectionery products with high visual appeal and exciting texture. We intend to expand our presence to every corner of the world and strive to make â€Å"PRAN† a truly international brand to be recognized globally. 2. 2 Mission: 1. Being respectful towards everyone. 2. Being trustworthy by action. Being passionate and creative in all we do. 3. Keeping things simple in the way we do things. 4. Being ethical and transparent. 5. Demonstrating individual and collective ownership. . Practicing an open culture in communication and interaction. As a uniquely Asian company, our goal is to catalyze progress in Asia by piecing together technology, connectivity and talent – this brand is symbolic of our commitment to the industry, to the region Vision: PRAN is the largest grower and processor of fruits and vegetables in the country. Their contract growers cultivate the choicest fruits and vegetables which are p rocessed in our modern and hygienic factories to highest quality standards. They think the comparative advantage of their country as an economy lies in agriculture.They believe the way to economic prosperity is through agri and agro-business. PRAN is in testimony to their convictions. Strategy: December 2009 — Present (9 months) †¢ To prepare annual, semi-annual and quarterly plan to achieve key commercial targets for the the company. †¢ To identify, analyze and develop the competitor’s price positioning and price points relevant to tariff plans in the industry which meets customer’s needs. †¢ To identify and get well acquainted with pricing model by revising/ implementing new price plan. †¢ To identify threat or potential by tracking entire commercial divisions key performance. To identify and develop product costing and implement quarterly Commercial activities calendar. †¢ To analyze & develop and recommend co-ordination meeting with all stakeholders of pricing & product team to review the activities/stages and going forward. †¢ To identify, prepare pricing concept and develop the commercially feasible report and roll out through approved process. †¢ To achieve targeted KPI of each stages by utilizing pricing tools to meet the Pricing model. †¢ To generate concept and get it approved from management in pursuit of company's business targets. To follow the systems and policy in place to for smooth operation of sales function. 2. 3 Organizational Structure & Size: Pran Company is one of the largest Food & Beverage Company of Bangladesh. They have their network tower all over Bangladesh. They also have much shop within Bangladesh. The basic departments of this organization are- Finance, Marketing, Accounting, HR, Corporate Strategy, Internal Audit, Technology, and Corporate Affairs. There are one head for each of these departments. CEO CSO CHRO CFO CTO CMOAnd other department head officers are also im portant but lesser than these head officers. 2. 4 products, services, customers, markets | | |Company Policy: To market products of consistent quality at home and abroad as per world standards produced hygienically in accordance with | |good manufacturing practices in state of the art plants & process, packed in appropriate packaging and remain committed to these objectives at| |all the times. | | |Corporate Head Office: Property Heights, 12 R K Mission Road, Dhaka – 1203. | |LOCATION OF PRODUCTION | |Location of Production: Ghorashal, Palash, Narshingdi. | |PRODUCT CATAGORIES | |Product Categories: Juice, Drinks, Beverage, Culinary, Snacks, Confectionary, Dairy. | | |Major Exporting Products: Fruit Juices, Fruit Drinks Instant Powdered Drinks, Pickles , Canned Fruits & Vegetables, Extruded & Fried Snacks, | |Tea, Aromatic Rice, Puffed Rice, Flattened Rice, Jam & Jelly, Plain Spices, Blended Spices, Mustard Oil, Mineral Water, Dehydrated fruits, | |Tomato Ketchup / Sauce, Toffees, Candies, Bubble Gum, Biscuits & other confectionery etc. | | |Major Exporting Countries: India, KSA, UAE, Kuwait, Bahrain, Qatar, Djibouti ,Angola, Australia, Austria,, Belgium, Benin, Brunei, Burkina | |Faso, Bhutan, Cameroon, Canada, Capo Verde Islands, Chad, Congo, Eritrea, Equatorial Guinea, Ethiopia, France, Gabon, Gambia, Germany, Ghana, | |Greece, Guinea, India, Italy, Ivory Coast, Japan, Korea, Lebanon, Malaysia, Mali, Mauritania, Mauritius, Myanmar, Mayo tee, Nederland | |Antilles, Nepal, Niger, Oman, Pakistan, Palestine, Qatar, RCA, Reunion Islands, Senegal, Sierra Leone, Singapore, Srilanka, Sudan, Sweden, | |Switzerland, Togo, UK, USA & Yemen. | 2. 5 Future Plan of the Organization: Like every food & beverage company AMCL Pran Company also has a future plan. According to their plan, this company gives strong effort for performing well.This company is performing very competently. They are always tries to ahead of their competitors. This activity indicates that t hey want to grab more market share day by day. So the future plan of AMCL Pran Company is to grab the highest market share within couple of years. 2. 6 History of the organization (FRUTIKA): Akij Group is one of the fastest business conglomerates in Bangladesh. Founded by Late Sheikh Akij uddin, the group started in humble way through trading business in 1940. Under his dynamic and charismatic leadership, the Group rapidly rose to the peak of success and has today 25 large Industrial and Commercial Units. Akij Food and Beverage Ltd is one of them.Akij Group launched in the local market three varieties of fruit juice under the brand name, â€Å" FRUTIKA†. 2. 7 Mission, Vision, Goal Strategy: mission: As a concern sister of Akij Group, the mission of AFBL is to surf the people best quality, social well fare etc. The mission of Akij group is narrow Vision: profit increase, market share and want to be market leader. They also have a vision to create new job opportunities in the m arket. Goal: Akij group has an objective to full fill their mission and also increase the company growth with adequate profit margin and more over want to satisfy their customers. 2. 8 Service, customer, Target Audience and Market:Akij Food and BeverageLimited wants to satisfy their all the customers. But it is very difficult to satisfy the all. . So in order to make sure the customer’s choice they has different flavors of juice named Frutika like mango, Orange and grape. Future Plan: Frutika is now a well known brand. So AFBL has a plan for increase its profitability. They are looking for new plant of new flavor. They are thinking for come in market with 2 liter juice bottle. 2. 9 Future Plan of the Organization: Like every food & beverage company Akij Food and beverage limited also has a future plan. According to their plan, this company gives strong effort for performing well. This company is performing very competently.They are always tries to ahead of their competitors. This activity indicates that they want to grab more market share day by day. 2. 10 History of the organization (ACME) ACME Group is one of the leading and diversified global conglomerates in Bangladesh, with offices in all major cities, employing over 3000+ employees and dedicated to  bringing the highest quality products and services to our customers. The ACME Agrovet & Beverage Ltd. is a FMCG business venture to manufacture fruit juice, mineral water and many more. These are manufactured and bottled in a state-of-the art processing factory using latest machines and Tetra-Pak facility. 2. 11 Mission, Vision, Goal, Strategy: Mission:The mission of ACME group is perpetual quest for excellence. Vision: ACME’s holistic approach is to ensure Health, Vigor and Happiness for all by manufacturing quality products of the highest quality at affordable prices and expanding in the local and global market. 2. 12 Service, customer, Target Audience and Market: ACME, though a pharmaceutic als company, produce juice as a food product. The marketing process of ACME juice is different than the other products that ACME produces. These diversities are found in distribution line, target, promotion strategy, pricing strategy, consumer relation and so on. To identify the potential target market ACME runs survey.For ACME juice the target market is the upper class and middle class people. It includes the people who are health conscious and prefer juice to satisfy thirst rather than cold drinks. 2. 13 Future Plan: ACME’s concern is is that the happy health of consumers. They are buying new plants for innovative-safety pack for their juices. Shezan: Shezan is not our locally made juice. It is imported from Pakistan. In our local market, we get only mango flavor of Shezan. The importer of the Shezan juice in our country is Nature Care. CHAPTER 3: Findings and Analysis Research Approach The respondents for this study are consumers who are using toilet soap at home, lived in Bangladesh.Research is focused mainly on younger consumers. Small amount of elder consumer also present in this survey. A pilot survey was carried out first and then questionnaires were used as a tool to collect required data. Sampling Method There are 10 questions about fruit juice and all brands were very familiar in Bangladesh. The questionnaires were distributed among the male and female consumers who live in Dhaka. Sample size was 30 and which covers all the brands used by different respondents. Data Analysis The statistical data analysis was done mainly thorough descriptive statistics, using Chi-Square method. The SPSS software was used to execute the analysis process.Methods such as pie charts were used to derive and summarize the data. The MS Excel was also used in data summarization process. Questions used in Questionnaires: The survey questions are shown below: 1. Which brand you prefer most as the best fruit juice? i)Pran ii) Frutika iii) Acme iv) Shezan v) Others 2. Whi ch juice you usually take? i) Pran ii) Frutika iii) Acme iv) Shezan v) Others 3. How often do you buy juice? i) Everyday ii) Once in a week iii) After 15 days iv) Once in a month 4. What flavor do you like most? i) Mango ii) Grape iii) Orange iv) Lemon v) Others 5. From where you purchase the juice frequently? ) Super market ii) Grocery shop iii) Fancy shops iv) Premium grocery v) Others 6. The age group who are responding this survey? i) 9-14 ii) 15-20 iii) 21-26 iv) 27-35 v) Others 7. From where do you come to know about this juice you are taking? i)TV adv ii)Radio iii)Bill-board iv)Newspaper v) Others 8. Which size do you prefer most? i)250 mL ii) 500mL iii) 1000 mL iv) 1250 mL v) Others 9. What do you prefer bottle or packet juice? i)bottle ii)packet 10. Thinking of similar products offered by companies, how would you compare your product? i)Much better ii) Some what better iii) About the same iv) Somewhere worse v)much worse SURVEY ANALYSIS Quantity of QuestionnairesThe summary of questionnaires collected is shown below. Question 1: 1. Which brand you prefer most as the best fruit juice? i)Pran ii) Frutika iii) Acme iv) Shezan v) Others ANALYSIS AND INTEPRETATION Table 1: Which brand you prefer most as the best fruit juice? | |Frequency |Percent |Valid Percent |Cumulative Percent | |i |Pran |10 |33. 33 |33. 33 |33. 33 | |ii |Frutika |7 |23. 33 |23. 3 |56. 67 | |iii |Acme |3 |10 |10 |66. 67 | |Iv |Shezan |4 |13. 33 |13. 33 |80. 0 | |v |Others |6 |20 |20 |100. 0 | |Total |30 |100. 0 |100. 0 | | Histogram (Pie chart): [pic] Interpretation:The table is showing that Pran is the best fruit juice on the basis of our survey. Out of 30 respondents 10 respondents go favor of Pran which results for 33. 33% of total and respondents 7 prefers Frutika which result for 23. 33%,Acme 10%,Shezan 13. 33% and Others 20% of total respondents. Question 2: 2. Which juice you usually take? i) Pran ii) Frutika iii) Acme iv) Shezan v) Others ANALYSIS AND INTEPRETATION Table 2: Whi ch juice you usually take? | |Frequency |Percent |Valid Percent |Cumulative Percent | |i |Pran |8 |26. 67 |26. 67 |26. 7 | |ii |Frutika |6 |20 |20 |46. 67 | |iii |Acme |2 | 6. 67 |6. 67 |53. 34 | |Iv |Shezan |6 |20 |20 |73. 34 | |v |Others |8 |26. 67 |26. 67 |100. 0 | |Total |30 |100. 0 |100. | | Histogram (pie chart): [pic] | | | | | | | Interpretation: From the table, we are seeing the juice which usually drink by the respondents. Out of 30 respondents 8 respondents drinks Pran which result for 26. 67% of total and 6 respondents drinks frutika which result for 20%, acme 6. 67%, shezan 20% and Others result for 26. 67% of total respondents. Question 3: 3. How often do you buy juice? i) Everyday ii) Once in a week iii) After 15 days iv) Once in a month v) others ANALYSIS AND INTEPRETATION Table 3: How often do you buy juice? |Frequency |Percent |Valid Percent |Cumulative Percent | |i |Everyday |7 |33. 33 |33. 33 |33. 33 | |ii |Once in a week |9 |23. 33 |23. 33 |53. 33 | |iii |After 15 days |4 |13. 33 |13. 33 |66. 67 | |Iv |Once in a month |4 |13. 3 |13. 33 |80. 0 | |v |Others |6 |20 |20 |100. 0 | |Total |30 |100. 0 |100. 0 | | Histogram (pie chart) : [pic] Interpretation: From the above data it can be concluded without doubt that most people buy fruit juice once in a week. Second highest number of people buys juice every day which results of 33. 33%. Other people buy juice after 15 days and once in a month which results is 13. 33%. | | | | | |Question 4: | | | | | 4. What flavor do you like most? i) Mango ii) Grape iii) Orange iv) Lemon v) Others ANALYSIS AND INTEPRETATION Table 4: What flavor do you like most? | |Frequency |Percent |Valid Percent |Cumulative Percent | |i |Mango |12 |40 |40 |40 | |ii |Grape |4 |13. 33 |13. 3 | 53. 33 | |iii |Orange |5 |16. 67 |16. 67 |70 | |Iv |Lemon |5 |16. 67 |16. 67 |86. 67 | |v |Others |4 |13. 33 |13. 33 |100. 0 | |Total |30 |100. 0 |100. 0 | | Histogram (pie chart) : [pic]Interpretation: From the above table we can see th at from the sample of 30, 40% people like mango flever, 13. 33% people like grape and others and 16. 67% people like orange and lemon. 5. From where you purchase the juice frequently? i) Super market ii) Grocery shop iii) Fancy shops iv) Premium grocery ANALYSIS AND INTEPRETATION Table 5: From where you purchase the juice frequently? | |Frequency |Percent |Valid Percent |Cumulative Percent | |i |Super market |10 |33. 33 |33. 33 |33. 3 | |ii |Grocery shop |2 |6. 67 |6. 67 |40 | |iii |Fancy shops |4 | 13. 33 |13. 33 | 53. 33 | |Iv |Premium grocery |6 |20 |20 |73. 33 | |v |Others |8 |26. 67 |26. 67 |100. 0 | |Total |30 |100. 0 |100. 0 | |Histogram (pie chart) : [pic] Interpretation: From the above table we can see that from the sample of 30, 33. 33% people purchase juice from super market, 6. 67% people purchase from grocery shop, 13. 33% people purchase from fancy shop,20% people purchase from premium shop and 26. 67% people purchase from other market. Question 6: 6. The age group who are responding this survey? i) 9-14 ii) 15-20 iii) 21-26 iv) 27-35 v) Others ANALYSIS AND INTEPRETATION Table 6: The age group who are responding this survey? | |Frequency |Percent |Valid Percent |Cumulative Percent | |i |0-14 9 |30 |30 | 30 | |ii |15-20 |10 |33. 33 |33. 33 |63. 33 | |iii | 21-26 |3 |10 |10 |73. 33 | |Iv |27-35 |6 | 20 |20 |93. 33 | |v |Others |2 |6. 67 |6. 67 |100. 0 | |Total |30 |100. |100. 0 | | Histogram (pie chart) : [pic] Interpretation: From the above table we can see that from the sample of 30, age between 0-14 of customer responds 30%, age between 15-20 of customer responds 33. 33%, age between 21-26 of customer responds 20%, age between 21-26 of customer responds 10%, age between 27-35 responds 20% and above that responds only 6. 67%. Question 7: 7. From where do you come to know about this juice you are taking? i)TV ad ii)Radio iii)Bill-board iv)Newspaper v) Others ANALYSIS AND INTEPRETATION Table 7: From where do you come to know about this juice you ar e taking? |Frequency |Percent |Valid Percent |Cumulative Percent | |i |TV ad |5 |16. 67 |16. 67 |16. 67 | |ii |Radio |6 |20 |20 |36. 67 | |iii |Bill-board |3 |10 |10 |46. 67 | |Iv |Newspaper |8 | 26. 67 |26. 67 |72. 7 | |v |Others |8 |26. 67 |26. 67 |100. 0 | |Total |30 |100. 0 |100. 0 | | Histogram (pie chart) : [pic] Interpretation: from the table we came to know that, 16. 67% came to know about the juice from TV ad, 20% from radio, 10% bill board, 26. 67% from newspapers and others. Question 8: 8. Which size do you prefer most? i)250 mL ii) 500mL iii) 1000 mL iv) 1250 mL v) Others ANALYSIS AND INTEPRETATION Table 8: Which size do you prefer most? |Frequency |Percent |Valid Percent |Cumulative Percent | |i |250 mL |16 |53. 33 |53. 33 |53. 33 | |ii |500mL |4 |13. 33 |13. 33 |66. 67 | |iii |1000 mL |2 |6. 67 | 6. 67 |73. 33 | |Iv |1250 mL |3 |16. 67 |16. 67 |83. 3 | |v |Others |5 |10 |10 |100. 0 | |Total |30 |100. 0 |100. 0 | | Histogram (pie chart) : [pic] Interpretation: From the above table we can see that from the sample of 30, 53. 33% people prefers 250 ml bottle of juice, 13. 33% prefers 500 ml,6. 67% 1000ml,16. 67% people prefers 1250 ml and 10% people prefers others size bottle of juice. Question 9: 9. What do you prefer bottle or packet juice? i)bottle ii)packet ANALYSIS AND INTEPRETATION Table 9. What do you prefer bottle or packet juice? |Frequency |Percent |Valid Percent |Cumulative Percent | |Bottle |16 |53. 33 |53. 33 |53. 33 | |Packet |14 |46. 67 |46. 67 |100. 0 | |Total |30 |100 |100 | | Histogram (pie chart) : [pic] Interpretation: From the table we can see that 53. 33% people prefers bottle juice and 46. 67% people prefers packet juice. Question 10: 10.Thinking of similar products offered by companies, how would you compare your product? i)Much better ii) Some what better iii) About the same iv) Somewhere worse v)much worse ANALYSIS AND INTEPRETATION Table 10. Thinking of similar products offered by companies, how would you compare your produ ct? | |Frequency |Percent |Valid Percent |Cumulative Percent | | i)Much better |11 |36. 67 |36. 67 |36. 67 | | ii)Somewhat better |6 |20 |20 |56. 7 | | iii)About the same |3 |10 |10 |66. 67 | | iv) Somewhere worse |5 |16. 67 |16. 67 |83. 39 | | v)much worse |5 |16. 67 |16. 67 |100. 01 | |Total |30 |100. 0 |100. 0 | | Histogram (pie chart) : [pic] Interpretation: From the data above we can interpret, that most of the customer are brand loyal and they compare product much better. 16. 7%of the sample says that their product is somewhere worse or much worse and 10% customer says that their product is about the same. CHAPTER 4: Conclusions and Recommendations 4. 1 CONCLUSION The fruit juice companies in Bangladesh is consists of a few producers. The demand for this product is very much vulnerable in terms of pricing. All companies are trying to give their product at a price which is affordable to most of the people in the country. Fruit juice is an uprising product in Bangladesh as a gre ater portion of the population, in summer the frui juice demand increases. There are many fruit juice companies (pran,acme,shejan,frutika etc. has been able to penetrate the market with heavy promotional activities. With different flavor, different bottle and packet sizes, different brand, different price, different quality, have been highly successful in their fields. Its distribution process is highly efficient. It has a huge availability around the country. We have found that usually the children love to take it. We found out that mango is a very popular flavor. Though the children love this, the age old people also have interest in it. People find it as a popular medium of drink. As ours is a mainly summer based country, so we see its demand on scotching heat. 4. 2 Recommendation for fruit Juice: fruit Juice should emphasize on taste because most of the buyers prefer the juice which tastes better. ? fruit Juice can have a wide range of flavors as consumer taste varies. ? fruit Juice should launch more attractive advertisements to attract consumers. ? fruit Juice can sponsor various programs to be promoted. ? Rebate or other types of cash offs can be offered to increase sale. ? There should be separate segmentation and targeting for kids as kids motivate their parents to buy fruit Juice ? Explanations of experts can illustrate the purity of fruit Juice which will clear consumer doubts. ? More nutritious factors can be added to fruit Juice to ensure consumer health. Appended Parts: References: 1. www. wikiepidia. org/en 2. ttp://www. AMCL Pran. com 3. Consumer Survey 4. http://www. google. com Blank format of questionnaires: This questionnaire is designed to determine the factors that are most important to you as a customer of juice. Your kind and patient response would enable us to complete the survey. 1. Which brand you prefer most as the best fruit juice? i)Pran ii) Frutika iii) Acme iv) Shezan 2. Which juice you usually take? i) Pran ii) Frutika iii) Ac me iv) Shezan 3. How often do you buy juice? i) Everyday ii) Once in a week iii) After 15 days iv) Once in a month 4. What flavor do you like most? i) Mango ii) Grape iii) Orange iv) Lemon 5.From where you purchase the juice frequently? i) Super market ii) Grocery shop iii) Fancy shops iv) Premium grocery 6. The age group who are responding this survey? i) 9-14 ii) 15-20 iii) 21-26 iv) 27-35 7. From where do you come to know about this juice you are taking? i)TV adv ii)Radio iii)Bill-board iv)Newspaper 8. Which size do you prefer most? i)250 mL ii) 500mL iii) 1000 mL iv) 1250 mL 9. What do you prefer bottle or packet juice? i)bottle ii)packet 10. Thinking of similar products offered by companies, how would you compare your product? i)Much better ii) Some what better iii) About the same iv) Somewhere worse v)much worse

Lies My Teacher Told Me Essay

There is a common expression that a lot of us have heard at least one time â€Å"don’t believe everything you read†, just because a book is written and published does not mean is always accurate. True historical facts can easily be transformed by adding or taking away details in order to see it only from a certain perspective. The textbooks in history classrooms represent many different groups from the perspective of one group, usually European. Loewen explores the topic of why students dislike history classes. He also discusses the idea that much of what students learn in American history classes, is wrong and that there are many omissions. He challenges the Public School system mostly in regards on how history is taught in high school classrooms. American history books wish to paint the United States as the best country, almost to the point where they make it seem that it doesn’t have any flaws. A lot of books used to teach history in high school neglect to include the entire information on events that formed the United States. Reading some essays from the book Lies My Teachers Told Me helped me open my eyes and see how wrong history is taught in high school; we as citizens need to do the proper research and spread the knowledge among peers to create socially aware generations. Most of the time American history isolates children of color by ignoring the fact that many of the people who contributed greatly to this country were non-white. In a sense, one can say that this contributes to the majority of high school students thinking of white as superior to other races. They think that no other races made great contributions in building this nation. This mentality can be seen as an immediate effect of history classes omitting details about other races major contributions to the country. According to Loewen most students also see history as a boring subject, this is because history is made up of nothing but stories that shouldn’t be boring but textbooks companies have left out anything that â€Å"might reflect badly upon our national character†(Loewen). The case of John Brown is a good example of something that might reflect badly to our national character. He was an American abolitionist who believed armed revolution was the only way to overthrow slavery in the United States. The name John Brown was never mentioned in any of my history classes. After learning about John Brown, my perspective of things changed and it made me see that the people who are responsible for putting the books in high school classrooms, are trying to keep students at a margin in which nobody can learn anything about rebels who used violence to make a statement about inequalities lived in the United States. Omitting this historical fact from books and not permitting teachers to give students the knowledge about John Brown makes it seem that they want to keep people under control and avoid some kind of revolution. That is because, until these days there is a lot of inequalities but seems like everybody just goes along with their life and overlook many inequalities that are going on in our nation and the world. The study of history in high school is mostly all about facts and dates. Students find this to be irrelevant and have a difficult time to make the connection between history to their daily lives. Therefore, making history really boring and the material presented does not really challenge any student to think critically and analyze history. The topic of social class is never touched in high school, which is something that everybody relates to. The issues seen in â€Å"The Land of Opportunity† can make a lot of people gain instant and undivided attention because we can actually relate to it. It makes you analyze how we live and that is something that affects our daily lives. In high school most students are fed the idea that everybody has an equal chance to achieve success through education, but there is an inequality that puts people of higher social status in an advantage to achieve better scores in tests given in high school. Even without coaching, affluent children are advantaged because their background is similar to that of the test makers†(Loewen,208). It is important for students and people to know that equal opportunity it’s just a phrase that has been propagated by white people. People of color in this country have never had an equal chance to thrive the way white people have. History classes in high schools lead students to believe that everything is okay, so students are not troubled. This view of history holds the American idea of individualism rather than looking at the many factors that affected lack of equal opportunity. High school history courses make us believe that equal opportunity was and is an option for all when the reality is very different. A lot students and people still do not know this, it is important to spread this kind of knowledge among people we know in an attempt to make them socially aware. If it doesn’t enforce an immediate change, at least an idea is established and they eventually can look into it when they realize that, in fact the world is not always fair to minorities. By students understanding this, it would make it easier to make a change and achieve many of their goals. Textbooks ignore many historical realities for a variety of reasons. One of the main reasons is that publishers believe that students must develop a sense of nationalism or patriotism towards the United States. To acknowledge troubling areas in our nation’s history is to run the risk that patriotism is not going to be developed. They distort events and avoid conflict that might spark up some type of controversy. This causes students to fail in engaging and analyze information and draw their own conclusion about the credibility and cause and effect of the events being presented. Instead, students have to memorize the standard information given, which is often times is wrong and manipulated. This wrong information builds around them without students actually making a critical analysis or whether the information is true or not. All the important issues that we don’t learn in class makes me think as a citizen to do my own research and learn the facts about any issues. Not only in regards of history but also in situations that are going on in different parts of the world. Because the fault for our misinformation is not entirely from publishers who need to sell books or interest groups that prefer myth to reality, each of us who learned this myths and believes them as untouchable are also to blame. We need to change this and speak about it to the people we know in order to create socially aware generations, by just speaking to some people it can create a chain reaction and eventually more citizens are going to be informed. By spreading the knowledge a lot of change can come, the change might not be immediate but if we are not actors we will never be factors.

Identify and assess the significance of three factors that contributed to American westward movement Essay

This could be dismissed as ‘the grass is always greener’. There were however a number of factors involved. These included the search for precious metal, the possibility of obtaining land and the expansion of the railways. Although usually described as a move west, it was to some extent also a move south as in the case of those seeking gold and silver in Californian mines as a result of the accidental finding of gold by James Marshall in 1848 as described by Steve Weigand on the web page ‘The California Gold Rush, an era remembered. Land was seen as a form of wealth and the majority of those who migrated to America did so in the hope of obtaining land to farm. Under British rule Europeans had been restricted in their settlement to the area east of the Appalachians, but after the Revolutionary War this inhibition was removed and so people streamed south and west. Later, with the coming of the railways, markets in the north could be served from further west. This allowed the great expansion of cities such as New York and Chicago. see more:which was a factor that led to the scientific revolution In the years immediately before the American Civil War in the 1860’s the railways had built up into quite a network serving the eastern states, but afterwards they gradually spread over the rest of the country. This meant that people no longer had to spend many weeks of hardship in order to reach their destination and so the tiny townships already established by earlier settlers were quickly expanded new comers seeking for themselves and their families a better life. The Irish potato famine of the 1840’s as described on the History Place web page, ‘The Blight Begins’ led to many immigrants from that country, the majority would not have been city folk, so it is perhaps natural that some migrated to the western states where they saw at least some hope for their future, just like all the other migrants.

Introduction Assignment Example | Topics and Well Written Essays - 250 words - 1

Introduction - Assignment Example I wish you all the best your current and future goals at Ashford University. Among the topics we are going to study in this course is cognitive psychology. Such is a fundamental course that looks into the scientific approaches that influence mental processes and decisions that people make on daily basis (Anastasi, 1979). Applied psychology helps in overcoming real life problems. The topic therefore provides ways of understanding such basic concepts as human memory, perception, attention and language. I believe such topics are important in the various areas of fields that I would work in later as a career woman. The topics will help an effective communicator capable of developing and packaging information strategically for specific audiences (Cina, 1981). This way, the course will enhance success in clinical psychology, advertising, educational psychology or forensic psychology among other fields in which I would choose to

Zatwsho LLC Case Study Example | Topics and Well Written Essays - 1250 words

Zatwsho LLC - Case Study Example The report also discusses about the kind of ownership that family business should have. Target market of the product has also been defined along with a memo to promote the company’s offerings in a better way. In the end of the report, recommendations have been given to improve the website of Zatswho. QUESTION # 1: Tips for Making Family Business Successful: There are several things that are to be considered in order to make a family business successful. One of the main tips to make a family business successful is that the roles and responsibilities of the partners or family members should be clearly defined and every family member should know what their responsibilities are and what they are supposed to do. Pitfalls That Should Be Avoided To Make Family Business Successful: It is important for every business to grow with the passage of time and in a family business, a stage comes when the growth of the business becomes static and at this point of time it is important to seek a dvices from outside advisors or people who are not in the family so that the business could have some fresh ideas and it could start growing again. QUESTION # 2: Because there are two people involved in the business therefore it is recommended to have a partnership rather than sole proprietor. As the business would be a partnership therefore the agreement of both Cooper and Schwinoff would be required while taking important decisions. QUESTION # 3: The target market of Zatswho would be parents and grandparents as they would be using these cards to teach their kids about their family members. However other target markets of the product could be day care centers and schools as they could use these cards to make kids recognize different important personalities and even cartoon characters. Along with this the target market of the company also includes the fundraising organizations, special needs children, and adults with the problem of memory loss. QUESTION # 4: Zatswho LLC January 20, 2012 To: Cooper and Schwinoff From: Subject: Proposing Guerrilla Marketing Strategy for Zatswho LLC Guerrilla marketing strategy has become important for the businesses in this highly competitive world, especially for the businesses which are targeting specific and small market segments (Levinson, 2007), as in the case of Zatswho. The company is mainly targeting the grandparents and parents who like to play with their grandchildren and children and the same time wants to increase the memory of the children. Apart from this other target markets include children with special needs, day care centers, schools, fundraising organizations, and seniors with the problem of memory loss. In order to capture the target markets and attract them it is essential for the company to come up with some unique and out of box marketing strategies. The company can go for price discount and cheaper goods strategy, as the target market will not be willing to spend much on such playing items. This strategy of price discount can be supported by different limited time promotional activities like: Placing colorful sticky notes consisting information about the game in the children stores and shops. Holding competition through social media for suggesting best game which can be played using these cards. Different posters can be placed at schools, day care centers, and playing grounds in order to attract more market. Hold different competitions at shopping malls, schools, and playing grounds in which judging the children on the ability of their quickly identifying the pictures. Partnership with some chocolate or confectionary company and come up with special packages. All these promotional acti

Red Bull stratos PR Campaign Assignment Example | Topics and Well Written Essays - 1000 words

Red Bull stratos PR Campaign - Assignment Example To ensure that consumers are aware of the various benefits of Red Bull, the company has established a user friendly website (www.redbullstratos.com). Through this website, the company does not only enhance consumer awareness, but also it indicates the extent to which technology can be used in marketing (Guiltinan et al, 1996). With a headline of world biggest jump, Red Bull website highlights the roles of Felix and the marketing team to portray Red Bull as the source of strength and wisdom. Red Bull Stratos PR Campaign is well displayed through Youtube. In this way, the brand has captured the attention of young consumers who regularly visit internet marketing sites. As a result, Red Bull became a major competitor in the soft drink industry whose leader is Coca-Cola Company. Red Bull Stratos PR Campaign took place on October 14, 2012 in US. Based on the confidence and daring nature of Felix Baumgartner, the brand gives an indication of the level at which brands can change consumer beh avior as well as improving their welfare. The major aim of this campaign was to attract new consumers and retain the trust of the existing customers. This goal was achieved through innovation an aspect that is used by most of the market leaders in the international market. Image of the Red Bull Stratos PR Campaign Publics targeted by Red Bull Stratos PR Campaign Young consumers-young people have wide range of responsibilities that require significant amount of energy. In this regard, the Red Bull campaign targeted young consumers who use internet and social sites to seek for brands that can give them energy to undertake their daily duties. Athletes-Based on the need to retain their titles in athletics, athletes require high level of energy. This makes them to be loyal and increase consumption of brands that provides adequate energy. Through the use of Felix, Red Bull targeted athletes and other participants in the sporting field (Menon, 1997). Investors-Red Bull used innovation to a ttract potential investors. This was an indication that the company can go to any extent to improve its sales an aspect that investors looks at when comparing investment portfolios. Executives-Red Bull campaign was initiated by experienced marketers and information technology experts thus targeting executives who are aimed at enhancing their energy to attain individual and corporate objectives. Success of the campaign One of the major reasons as to why Red Bull Stratos PR Campaign succeeded was the skills and wide experience of the team members. For example, the camping team comprised of experts in the fields of medicine, designing, engineering and science. In this way, each of the team members made a significant contribution towards the success of the campaign. In the same way, the campaign had a mission to advance discoveries in aerospace in order to improve the welfare on mankind (Davis and Blomstrom, 1975).Through this mission, the team was focused at succeeding in all the stage s of developing the campaign. The scientific research and innovation that is adopted by the US government was also a major factor that led to the success of the campaign. For instance, Joe Kittinger a famous US air force colonel motivated Felix during the campaign. It is worth to note that for any marketing strategy to succeed, a company must allocate adequate financial resources.

Insolvency Law Essay Example | Topics and Well Written Essays - 5000 words

Insolvency Law - Essay Example This concept of COMI has been used to allow the more powerful creditor to choose the regime that best suits their needs to maximize their return on credit. The following discussion is going to examine the theory of Professor Jackson and then consider whether he is indeed correct with insolvency law in the UK in domestic cases and then in consideration of cross-border proceedings where the EU regulations apply. In the US insolvency law seems to more geared towards the creditor regaining their money back, because in good faith they have lent it out. Jackson argues that the assets of the individual should be pooled together and divided amongst the creditors on the strict economic basis to maximize the return of credit to the creditor.1 This would mean that the laws that offer this maximization of credit should be applied, even if there are different jurisdictions because the debt crosses state or international borders.2 Therefore this will be illustrated as the approach taken by the EU in regard to the new trans-border insolvency regulations, rather than individual actions for each creditor in differing jurisdictions. The enforcement of individual creditors needs versus the individual debtors needs is the soft approach that the UK system of law takes and NOT in the best interests of creditors because they should be able to get the maximum return of credit because they are already a loss. Jac kson argues this hard economic approach, rather than an approach that considers the interests of the debtor.3 This is fair because the creditor in good faith has lent this money to the debtor expecting its return; therefore in the case that this is not possible the maximization of this return should be available.4 Therefore the question that has to be asked is what would the creditors' agreed to take prior to the insolvency and divided the assets this way, in order to get some return on the money lent in good faith, which is known as the creditor's bargain: The Creditor's Bargain Model was developed by Professor Jackson. The model in simplest terms was utilized to analyze almost any bankruptcy issue by asking the theoretical question: What would creditors agreed to if they had been asked in advance of insolvency Professor Jackson argued that normative bankruptcy principles should be viewed as resolving a limited common-pool problem caused by the execution and enforcement of individual creditor remedies when the debtor has insufficient assets to satisfy all claims.5 As one can see in the formula that Jackson uses the rights of the debtor are not considered, such as the right to a home and funds to live on. In the UK there is a lot softer system; however in light of the cross border insolvency regulations that the EU has introduced this will soon change for cases that transcend borders. UK Insolvency Law: The following discussion will consider the SSGR and UK insolvency proceedings; however with COMI being in force the protections provided to the consumer may be eroded in another jurisdiction where

Exam1 Essay Example | Topics and Well Written Essays - 3000 words

Exam1 - Essay Example On the other hand, the competitive philosophy suggests that in a competitive market, the government establish rules that sponsor full and free competition. The competitive philosophy is proposed by its supporters, both as a solution to economic problems and also in moral stipulations: as a ground for freedom, where ideas and ventures are allowed space to thrive. These notions have lately been benefiting from an extraordinary influence. In every society, the government is the sole lawful method of coercion. Forms of government coercion like taxation promote the competitive goal of philosophy, and the higher the burden imposed by taxes on production, the greater the chances that economic growth will decline and falter. Price controls or restrictions encouraging new competitors to enter a market promote market exchanges and others like interdictions on illusory practices and enforcement of contracts can also aid voluntary exchanges. The US government is currently making such an effort t o prevent the concentration of fiscal power that’s been growing for a long time in the investment and banking industries.   The congress is undertaking financial reform and federal supervisors and a few influential state attorney generals are starting inquiries of suspected abuse by the little remaining bank holding corporations, the markets themselves, and other key accomplices like hedge funds. Historically, laissez-faire was a response to mercantilism, a structure of commercial powers in which trade and industry, particularly overseas trade, were only regarded as ways of making the state stronger. Trade monopolies, taxes, Navigation laws, and paternalistic policy of various kinds bore greatly upon the growing class of merchants during the time of European colonial development. French physiocrats, leader economists in the 18th century, on behalf of this class of merchants, initially devised the theories of laissez-faire. State noninterference became a fundamental philosop hy with the physiocrats,; they in particular were opposed to the idea of taxation of commercial endeavors. Resistance to mercantilism and government paternalism also inspired Adam Smith, pioneeer of classical economics, who is directly associated with British laissez-faire policies. Smith supposed that individual benefit rather than state control was the proper objective; he therefore campaigned that trade should be conducted without government limitations. When people had the freedom to follow personal interest, competition or rivalry would turn out to be more effectual than the nation as a controller of economic policy. Smith did not advocate for laissez-faire in an unconditional sense; he created a space for government intervention in public works, such as the construction of docks and canals to assist trade, and in the control of overseas trades to leverage some domestic industries. However, the philosophy of laissez-faire turned into a doctrine of individualism and of functiona l ethics in the hands of Jeremy Bentham, and John Stuart Mill made it to reach what was perhaps its highest point. The theory’s strong individualism was naturally of interest to the merchants and factory owners during the Industrial Revolution; they tried to change society along capitalistic terms and often ended up being hampered by old regulations and the conflict of landed interests. Some real-world examples of programs

Design project management Assignment Example | Topics and Well Written Essays - 4500 words

Design project management - Assignment Example CONCLUSION 16. REFERENCES 1.0 INTRODUCTION Company Introduction and Operations Dar Alarkan is a prominent Riyadh based Company of Saudi Arabia, engaged in the business of design and construction of Real Estate development. It is focused on design, planning and construction of Residential Housing in accordance with Master Plans and catering to Life-style Housing Clients. The choices include developed plots of land, Apartments, and Villas.The Company was set up in 1994 in response to the growing demand for good quality housing from the burgeoning population of Saudi Arabia. The Promoters are six leading business families of the Country with noteworthy experience in the field. During the initial19 months from June 2002, the Corporate status of Dar Alarkan   was of a Limited Liability Company , with a capital of US Dollars 37 Million ( SAR140Million), which ws subsequently enhanced to USD 1.44 Billion( SAR5.40 Billion), via Private Placement and it was converted into a Private Limited Partnership. It became a Joint Stock Company in 2005 .It was enlisted at the Saudi Bourse in 2007. As of 31st  Decenmber 2008, the issued Capital of Dar Al Arkan stood at USD 1.92 Billion (SAR7.2 Billion) consisting of shares of the denominationSAR10 each (USD 2.67). A year later 180 Million bonus shares with par Value of SR10 each were issued to existing share Holders. Retained earnings of past years had funded the above said bonus issue. The spectacular growth of the Company from a Small Scale Real Estate developer to one among the biggest in the Saudi Kingdom was possible only because of the consistent high profitability of operations in the past five years.   Benefiting from the  Ã‚   country’s economic growth, the company has up-scaled its activities. Dar Alarkran is  in the vanguard of those providing  Master-Plan based development of Life Style accommodation in the private sector, in the KSA. The rapidly growing demand from the Middle Class accounts for the C ompany’s Growth tempo The Demographic profile of KSA in 2005 had shown a trend of growth in the youth segment prompting the company to be confident of future growth I demand for its products from a steadily expanding number of new Households in the foreseeable future. At the end of December 2008, the financial position of the company was as below:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Figures in SAR USD EQUIVALENT Total assets  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   20.16 Billion  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  5.38 Billion Share holders’ Equity  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   11.74 Billion  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3.13 Billion Total Revenues  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  5.61 Billion  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1.50 Billion Net Income  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2.35 Billion  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  627 Million Currently Capital Intelligence Ltd has given the Company Credit Rating,

Married to Man (The Omnivore's Dilemma Book) Essay

Married to Man (The Omnivore's Dilemma Book) - Essay Example It is grown in many parts of central and eastern Africa, South  America and some few parts of  Asia. South America accounts for about 73% of the  world’s  commercial corn production. The least production of corn  occurs  in  Asia where the production is less than 5%. Corn has many uses such as animal feed, human food, production of fuel and manufacture of syrups used in making sweets and preparation of medicine. Both  the new and  Native  Americans totally depend on corn. In other  words,  it may be said that corn is married to  a man.  This explains  its existence up to this time in life. Were it not for the continued planting of the same corn season after season by man, it would have experienced extinction. This article looks at how corn and man enable one another to survive and reproduce. Growing Corn At least 65 degree soil in needed to properly plant corn; therefore, it is always best to plant in the summer. To create the best harvest season different types of corn should be planted such as open-pollinated, sugar-enhanced, super-sweet, and synergistic. The earth should contain much nitrogen, and early planting of the early season varieties will produce the best harvest. When apples are in full bloom on the trees is a very good time for the corn to be sowed. New grass, rotted manure, or compost mixed with fertilizer, soybean, or alfalfa. The seeds should be planted 4 inches away from each other 1 inch into the soil and separated into rows of3, approximately 24 inches away from each other. The later varieties also need to be thinned 12 inches away from each other, and the earlier varieties at least 8 inches away (Pleasant, p. 31). When an ear of corn seems fat and juicy when it is squeezed, stick a fingernail in the Kernel after pulling the shuck at the top of the ear; if it is milky it is ready for harvesting. The morning is the best time for the harvest because the ears are still cold. Place the corn in ice or refrigera tor as soon as possible after. Although, a can may be used for sweet corn, but freezing is done more quickly. It is also much easier to store when the corn is taken off the cob first. Storing or replanting of the corn seeds will not work very well because most kinds of corn are very complex. While still attached to the plant, the ears should be completely dry to turn the husk a brownish color for saving seeds of pollinated types of corn. Twisting the ear, allowing some corn to fall away will indicate that the ears are dry enough. The seed can then be kept for approximately 2 years. Certain kinds of worms also use the corn for food, and also leave eggs in some undeveloped corn. Placing a small amount of vegetable oil in every ear can easily control this. Insecticide also can be used to eliminate the worms even further. If there are not very many worms, taking off the ends of the corn will solve the small problem. Sometimes these worms may be hard to see, so it is also necessary to lo ok very closely at some types of corn. To produce even better corn there are many tips that also can be used in the process. An initial cover crop to intensify the nitrogen and putting the seeds in fresh water overnight will greatly enhance the harvest results (Flory, p. 24). Corn Depends on Human Effort Furthermore, corn is found in  husks and requires processing to separate the grains from the husk. This means that the grains are set free and can thus be grown and processed more easily on their own. This is where the human aspect comes in place. Man has

Medical school application essay statements Example | Topics and Well Written Essays - 250 words - 1

Medical school application statements - Essay Example My job was to advocate for the organization at government hearings to increase education-related funding for neighborhoods. I also volunteered as an advisor for one of its subgroups, Entre Nuestras Familias, which is geared towards educating high school students in sexual-education and unplanned pregnancy prevention. Finally, my thesis compelled extensive reading research under the supervision of Dr.Ptak of Harvard medical school. It was founded on existing research where I proposed an alternative medication to patients who underwent Mitral valve replacement by inhibiting harmful side effects. By labeling ferromagnetic nano-particles with medication such as anti-coagulants and injecting them in to the blood stream, the drugs can be isolated within the heart by magnetic targeting and drug levels can be maintained at low levels throughout the body.  My volunteer experiences provided me the opportunity to make a difference in a few small communities and hopefully the right direction t o my future as a physician.  And my thesis equipped me with the technical and mental diligence imperative of a medical student. I chose to discuss these elements of my CV because I believe they best demonstrate my zeal for medicine, devotion to help people and dedication to improve

Two Factors Theory Essay Example for Free

Two Factors Theory Essay The organization in question has been completely evaluated based upon Herzberg’s motivational theory the results were astounding.   According to Herzberg’s theory much of the dissatisfaction in the environment can be eliminated with regular care and maintenance.   The company policies and procedures are weak; therefore, employees do not feel the practices implemented communicate the company’s vision and expectations in a solid manner.   The quality of supervision is low, as our leadership staff has not been fully trained to support the company vision.    As a result of poor supervision and weak company policy, employees feel they are unable to develop a working relationship with their direct superiors. Keeping the above in mind as well as the physical surroundings, working conditions can be improved so that employees feel they are working in a supportive and safe environment.   Salaries are low, compared to our competition and need to be increased in order to obtain quality employees.   The result of the conditions described above, it is almost impossible for employees to develop relationships with their peers. In order to properly function as a company we must satisfy our employees’ needs by not only improving the conditions listed above, but also implementing several motivators.  Ã‚   Employees must feel a sense of achievement daily, as well as receive recognition for their hard work.   Implementing something as an employee of the month program and having some type of goal setting for performance will give the staff a way to measure their productivity and feel recognized for their efforts. Employees must also enjoy their work and many are unable to do so due to lack of training and poor supervision. Our employees also feel that there is no room for advancement and personal growth within the company. Implementing a training program for new employees as well as our long-term employees will improve morale.   The new employee training program will ensure that staff is given the right tools to perform their duties and the proper training to perform them efficiently. Training programs for the long-term employees will open the doors for advancement.   Through effective employee training programs we will be able to accurately measure performance, improve morale within the teams, develop positive working relationships between team members and provide various opportunities to our staff. References Stroh, Linda K. (2002).   Organizational Behavior:   A Management Challenge. Mahwah, NJ, USA:   Lawrence Erlbaum Associates, Incorporated.

Teleological Ethical Theory To Evaluate Incident Philosophy Essay

Teleological Ethical Theory To Evaluate Incident Philosophy Essay 1.Introduction: Ethics: The basic concepts and fundamental principles of right human conduct. It includes study of universal values such as the essential equality of all men and women, human or natural rights, obedience to the law of land, concern for health and safety and, increasingly, also for the natural environment. http://www.businessdictionary.com/definition/ethics.html Ethics has to do with what my feelings tell me is right or wrong. Ethics has to do with my religious beliefs. Being ethical is doing what the law requires. Ethics consists of the standards of behaviour our society accepts. Ethics refers to the study and development of ones ethical standards. As mentioned above, feelings, laws, and social norms can deviate from what is ethical. So it is necessary to constantly examine ones standards to ensure that they are reasonable and well-founded. Ethics also means, then, the continuous effort of studying our own moral beliefs and our moral conduct, and striving to ensure that we, and the institutions we help to shape, live up to standards that are reasonable and solidly-based. What is Ethics? http://www.scu.edu/ethics/practicing/decision/whatisethics.html Unethics : Unethical behaviour often falls into a gray area where people are unsure of how to react. Professional organizations, religious groups and individuals may have differing definitions of unethical behaviour. The law also addresses unethical behaviour, although not all actions considered unethical by an individual or a group would fall into the category of unethical behaviour. Employees and group members benefit from specific guidance on what to consider in assessing a situation, so an organization should have its own ethical standards that all staff or members agree to abide by upon being hired or joining. The Association of Authors Representatives provides a clear example in its Canon of Ethics, which not only serves as a guide or members but also for others in the publishing industry. How to Report Unethical Behavior in the Workplace   http://www.ehow.com/how_7741792_report-unethical-behavior-workplace.html#ixzz25e9aJ3Hv 2. Unethical incident: in your past working life. Scenario 1> explain the incident Scenario 2> explain the incident 3.Teleological ethical theory: Consequentialism is the idea that only consequences count. So, under this view, someone who thinks all day long about killing and violence but actually hurts nobody would not be viewed as unethical. Consequentialists favour their approach due to its focus on real-world outcomes and the fact that it does not impose moral rules on oneself or on to others. The argument is that it is a less repressive approach. The USA foreign policy since World War 2 is clearly consequentialist. The Coalition of the Willing believed (or claimed to believe) that the 2003 invasion of Iraq was necessary (the doctrine of the pre-emptive strike) to protect American citizens from the terrorism threat. The idea was that the benefits (to America and Americans) would exceed the costs of the death and injury toll. Clearly no deontological principle can explain the war on Iraq since the US did not intervene in the 1994 Rwandan genocide and has not intervened recently in Zimbabwe. Interestingly, the Australian phil osopher Raimond Gaita (2004) argues that the doctrine of the pre-emptive strike is immoral (he favours virtue ethics) and he references the Christian New Testament verse Do not do evil that good might result (St Pauls Epistle to the Romans 3:8; New International Version). The Iraq invasion can be viewed as an evil deliberately undertaken in the hope that good might later result. Explain 4 parts with definition: Consequentialism can be further sub-divided into four types, ranging from the most selfish to the most considerate: ethical egoism; Belief that people should act in a way that maximizes their own good; Effect on other people of much less consequence; Behave in their own interest; Generally consistent with PAT assumptions. ethical elitism; Behaviour should maximize the benefits to those at the top of social structure. E.g. If the firms accounting is questioned then fire the Accountant to protect the Finance Director/CFO ethical parochialism; Behaviour should protect YOUR OWN in-group; Group could be YOUR OWN family, football club, company, religious group, accounting profession, ethnic group, etc. Are professional Codes of Ethics CFs an example of ethical parochialism? Probably yes! Improve professions image ethical universalism; Ethical Universalism Ethical behaviour should be concerned with the good of all John Stewart Mill (1806-73) greatest happiness principle E.g. Accounting standards to protect all of society not just shareholders 4.Teleological ethical theory to evaluate incident. Egoism: ethical egoism; Belief that people should act in a way that maximizes their own good; Effect on other people of much less consequence; Behave in their own interest; Generally consistent with PAT assumptions. Parochialism: ethical parochialism; Behaviour should protect YOUR OWN in-group; Group could be YOUR OWN family, football club, company, religious group, accounting profession, ethnic group, etc. Are professional Codes of Ethics CFs an example of ethical parochialism? Probably yes! Improve professions image 5.Deontological ethical theory: (definition + example+2 types) Based on duties and rights Duties activities a person is expected to perform Rights behaviours a person expects of others An accountant has the duty to look after a clients interests while the client has the right to the accountants best work This theory judges the morality of an action based on the actions adherence to rules. Whether an action is ethical depends on the intentions behind the decisions rather than the outcomes that result. This ethical theory is based on the work of Immanuel Kant. All individual actions should be done, as if they could become universal law (i.e. categorical imperative). Among the various formulations of the categorical imperative, two are particularly worth noting: Always act in such a way that you can also resolve that the maxim of your action should become a universal law (categorical imperative) Act so that you treat humanity, both in your own person and in that of another, always as an end and never merely as a means (principle of ends) Deontology does not look primarily at consequences of actions, but examines a situation for the essential moral worth of the intention of act, or rightness or wrongness of the act. Many religious traditions are based upon deontology. Example: Individuals would examine their intentions to determine the ethics of their actions. For example, we have begun not to use restraints on older people for their safety and to think of other measures. We do this because restraining someone against his or her will could not be considered a universal law. Ethical theories that maintain that the moral rightness or wrongness of an action depends on its intrinsic qualities, and not (as in consequentialism) on the nature of its consequences. Deontological ethics holds that at least some acts are morally wrong in themselves (e.g., lying, breaking a promise, punishing the innocent, murder). It often finds expression in slogans such as Duty for dutys sake. Deontological theories are often formulated in such a way that the rightness of an action consists in its conformity to a moral rule or command, such as Do not bear false witness. The most important exponent of deontological ethics is Immanuel Kant. See also categorical imperative http://encyclopedia2.thefreedictionary.com/deontological+ethics Theological Ethics Relies on religion Rules are set down by religious literature, e.g. Koran or Bible or Dao or Confucius. Bible: Do to others what you would have them do to you (the Christian Golden Rule in St Matthew 7:12) and Love your neighbour as yourself (St Luke 10:27). But self-centred human nature says: Who is my neighbour? Social Contract Theory or Licence to operate Assumes a social contract between the individual and society and corporation and society. Unwritten agreement based on custom. Failure to comply with contract results in unethical behaviour and penalties imposed by society. Normative basis of Legitimacy and Stakeholder Theories covered in Week 8. Societys expectations can change over time, e.g. now more demanding toward companies regarding environmental damage. Society can boycott a company/country e.g. apartheid regime in South Africa. 6.Deontological ethical theory to evaluate incident: .. Social contract: Social Contract Theory or Licence to operate Assumes a social contract between the individual and society and corporation and society. Unwritten agreement based on custom. Failure to comply with contract results in unethical behaviour and penalties imposed by society. Normative basis of Legitimacy and Stakeholder Theories covered in Week 8. Societys expectations can change over time, e.g. now more demanding toward companies regarding environmental damage. Society can boycott a company/country e.g. apartheid regime in South Africa. 7. Unethical conduct: Many employees find that discovering unethical behaviour among co-workers actually tests their own values and ethical behaviours. After all, unethical behaviour that is not illegal frequently falls in a grey area between right and wrong that make it difficult to decide what to do when it is encountered. Furthermore, different people have different views regarding what is ethical and what is unethical. For example, some people feel that it is alright to tell a little white lie, or to make one long distance call on the companys nickel, as long as they can justify it in their mind. When employees discover other employees doing something that they know is wrong by the companys standards, their own sense of what is right and what is wrong instantly comes into question. That employee needs to consider how s/he feels about that particular activity, as well as informing about that activity, or turning a blind eye. Unethical Behavior Unethical Behavior Its Impact on Todays Workplace http://www.anonymousemployee.com/csssite/sidelinks/unethical_behavior.php 8. Conclusion: re view about ethics and unthics +make prediction

Accounting for Individuality

Accounting for Individuality Kadejia Jackson Peppers-Bates Utilitarianism and deontology contrast on many ethical principles. Utilitarianism is agent-neutral disregarding individual preferences, whereas deontology is agent-relative and takes a persons preferences into account. Utilitarianism also has a broad goal to maximize well-being and utility while deontology allows moral decisions to be driven by personal interest and ones own moral principles. Utilitarianism is not agent-relative, unlike deontology, instead it is agent-neutral which causes utilitarians to overlook individual interest and opinion in favor of maximizing overall utility. Utilitarianism does not account for the moral individuality of people. A utilitarian, unlike a deontologist, would rather have someone do something they dislike for the prospect of the good while a deontologist would allow a person to consider their own interests and account for other options in the moral decision making. In this paper, I will be contrasting the opinions of utilitarianism and deontology on the points of special obligations, options and constraints, topics seen in deontology, and how the lack of these point in utilitarianism cause it to be criticized by deontologist. In order to grasp the difference in which these two moral standards view people as individuals, its important to understand the basis of these theories. Starting with utilitarianism, this approach values well-being or utility. The overarching goal of this approach is to lead a life where cumulated decisions are made in the effort to maximizing utility. This approach also hold individuals to be valued the same. Since no one person is valued more than another, a utilitarian could be seen to value the many over the few if doing so would accrue more utility. This particular view is criticized by deontology for not considering a persons own interest and personal values. While on the subject of deontology, its important to recognize that deontology is an agent-relative approach and, unlike Utilitarianism, does recognize individual interest. Each of us is morally permitted to give special weight to our own interests, just because they are ours (McNaughton and Rawlings 35). A point made in deontology is that a person has special obligations or responsibilities to people they hold close and value more than others. Deontology also gives the idea of constraints that people hold because individuals can have different moral principles that keep them from making morally impermissible decisions. A deontologist can be constrained by the principle that killing is wrong and should never be done and in a dilemma where killing is a factor, the deontologist would uphold that principle. A utilitarian on the other hand would consider killing if doing so would have greater utility that not doing so. The third point in deontology involves options which allows people to not always follow through with actions that could be considered necessary or actions that maximize utility. Knowing the bases for these theories it could be understandable why deontologist would criticize utilitarianisms ability to understand individual moral differences. From the utilitarian point of view, its unnecessary to have special obligations. Take parenting for example, it would be expected that a parent would have an obligation to treat their child well because they value their child over others. For a utilitarian, treating children well should not be confined to just that one parents interest because well-being would increase if all children were treated well. Another point about special obligations is that not only does it allow one to consider those closest to them in their decision making, having special obligations is seen as having a duty to those whom a person has special relationships. Many people believe that not only are we permitted to do more for those close to us, but we are often required to put their interest first. We owe things to those with whom we have special relationship [à ¢Ã¢â€š ¬Ã‚ ¦] that we do not owe to strangers (McNaughton and Rawlings 37). So, unlike utilitarianism, deontology strongly accounts for individuals relationships with others, especially those close to them. The second point included in deontology is having constraints. These prohibitions constrain in what we may do to any person, even in pursuit of good ends (McNaughton and Rawlings 38). As mentioned before, having constraints allows a deontologist to refrain from committing any act that would not abide by their moral principles. Utilitarianism on the other hand, would commit any act with the reward of maximizing utility. The strength of constraints also vary person to person but they are still something not seen in utilitarianism because an individuals constraints arent taken into account when making utilitarian actions. The final point in deontology, options, could be considered a strong factor that allows moral individuality of people. Options create the ability for different people to make a multitude of different decisions in any given situation because in deontology theyre given the option to do so. In Utilitarianism, the right option is the choice you make that accrues the most good. Deontology responds, in a way, to this by giving people choices and ability to consider multiple outcomes. Then, with special obligations and constraints taken into consideration, a person is able to make a decision that fits within their parameters rather than the objective decision to benefit the masses. To reiterate, what strongly separates deontology from utilitarianism is the concepts having special obligations, options, and constraints. Deontologists criticize utilitarians for overlooking these points during moral decision making. Utilitarians dont hold special relationships in regard for their actions because, to utilitarians, decisions are not made for those who a person holds close but instead they are made in order to produce the most good. Constraints are also disregarded for utilitarians because if a decision can be made that produces the most good, then that would be the right decision for a utilitarian, even if that decision would normally be opposed by a deontologist. Lack of constraints for utilitarians is also criticized by deontologists. Since maximizing utility is the goal for utilitarianism, options are forgone and replaced by the decisions that result in the most utility. Its due to this disregard of a persons personal connections, constraints, and options, utilita rianism is criticized for not considering the moral individuality of people. Personally, its difficult to assess which of these approaches are better. Deontology is appealing because it looks at many factors before coming to a decision. When making a decision as a deontologist, a person looks at how a decision would affect not only themselves but people they hold close. They would actually put those people before anyone else. A deontologist would also consider their constraints and what they are willing and not willing to do in a moral conundrum. On the other hand, utilitarianism values maximizing well-being for not only ones self but mainly for the greater population. It seems more selfless to try to do things to help others rather than yourself when contemplating decisions. Utilitarians also are willing to do things some people may be unwilling or hesitant to do if it would have the best benefit. When contemplating the appeals of both theories, the train track dilemma comes to mind. The train track dilemma has a runaway train that, if a switch is not pulled, the train could kill five people. Yet, on the other tracks, where the train will go if the switch is pulled, there lies only one person. The dilemma is then, if placed in this situation, whether you should allow the train to move forward and kill the five people, or should you flip the switch and redirect it to the one person. For a utilitarian, the decision is quite simple. individuals are all worth the same so saving five people would be worth more than saving one person; the switch would be pulled. For a deontologist, its harder because a strong deontological constraint is against murder and to pull the switch would basically be the direct murder of a person. If a deontologist didnt pull the switch, then they would not have broken their constraint and also not directly have killed. Personally, the deontological approach to the dilemma is unappealing. Not making a choice can be seen as making a choice in itself. The deontological idea of not pulling the switch leads to five people dead, and in my personal opinion, five people dead is worse than one person dead. Killing may be wrong, but like a utilitarian, its better if a fewer amount of people die. Although deontology criticizes utilitarianism for lacking the acknowledgement of individual morality, following deontology could possibly lead to worse consequences than following utilitarianism. This is what, in my opinion, make utilitarianism better. My decisions typically revolve around finding the best overall outcome rather than the outcome specifically tailored to my interests. Therefore, the theory that prioritizes maximum well-being seems the better of the two. Works Cited McNaughton, David, and Piers Rawling, Deontology. Ethics in practice: an anthology. 4th ed., edited by Hugh Lafollette, John Wiley Sons, 2014, pp. 35-39.

The Grandmother in Flannery O’Connor’s A Good Man is Hard to Find :: O’Connor A Good Man is Hard to Find

The Grandmother in Flannery O’Connor’s A Good Man is Hard to Find Flannery O’Connor is a master of the ironic, the twisted, and the real. Life is filled with tragic irony, and she perfectly orchestrates situations which demonstrate this to the fullest extent. A Good Man is Hard to Find is an excellent example of the mangled viewpoint which makes her work as compelling and striking as it is. Although this story is told in the third person, the reader’s eyes are strictly controlled by the meddling, ever-involved grandmother. She is never given a name; she is just a generic grandmother; she could belong to anyone. O’Connor portrays her as simply annoying, a thorn in her son’s side. As the little girl June Star rudely puts it, â€Å"She has to go everywhere we go. She wouldn’t stay at home to be queen for a day† (117-118). As June Star demonstrates, the family treats the grandmother with great reproach. Even as she is driving them all crazy with her constant comments and old-fashioned attitude, the reader is made to feel sorry for her. It is this constant stream of confliction that keeps the story boiling, and eventually overflows into the shocking conclusion. Of course the grandmother meant no harm, but who can help but to blame her? O’Connor puts her readers into a fit of rage as â€Å"the horrible thought† comes to the gra ndmother, â€Å"that the house she had remembered so vividly was not in Georgia but in Tennessee† (125). O’Connor uses many symbols to warn the reader of the impending doom that is about to befall the unknowing travelers. The grandmother is, of course, worried about The Misfit, and, not surprisingly, the family brushes off her concern. Here again is another conflict. If the grandmother can be blamed for the accident, can the family then be blamed for taking the trip in the first place? The grandmother warned them didn’t she? This may sound foolish, but it does follow the same logic. The grandmother also foreshadows the horrible events to come with her choice of attire to ride in the car. The â€Å"purple spray of cloth violets† (118) that she had placed on her blouse were to serve a purpose. The Grandmother in Flannery O’Connor’s A Good Man is Hard to Find :: O’Connor A Good Man is Hard to Find The Grandmother in Flannery O’Connor’s A Good Man is Hard to Find Flannery O’Connor is a master of the ironic, the twisted, and the real. Life is filled with tragic irony, and she perfectly orchestrates situations which demonstrate this to the fullest extent. A Good Man is Hard to Find is an excellent example of the mangled viewpoint which makes her work as compelling and striking as it is. Although this story is told in the third person, the reader’s eyes are strictly controlled by the meddling, ever-involved grandmother. She is never given a name; she is just a generic grandmother; she could belong to anyone. O’Connor portrays her as simply annoying, a thorn in her son’s side. As the little girl June Star rudely puts it, â€Å"She has to go everywhere we go. She wouldn’t stay at home to be queen for a day† (117-118). As June Star demonstrates, the family treats the grandmother with great reproach. Even as she is driving them all crazy with her constant comments and old-fashioned attitude, the reader is made to feel sorry for her. It is this constant stream of confliction that keeps the story boiling, and eventually overflows into the shocking conclusion. Of course the grandmother meant no harm, but who can help but to blame her? O’Connor puts her readers into a fit of rage as â€Å"the horrible thought† comes to the gra ndmother, â€Å"that the house she had remembered so vividly was not in Georgia but in Tennessee† (125). O’Connor uses many symbols to warn the reader of the impending doom that is about to befall the unknowing travelers. The grandmother is, of course, worried about The Misfit, and, not surprisingly, the family brushes off her concern. Here again is another conflict. If the grandmother can be blamed for the accident, can the family then be blamed for taking the trip in the first place? The grandmother warned them didn’t she? This may sound foolish, but it does follow the same logic. The grandmother also foreshadows the horrible events to come with her choice of attire to ride in the car. The â€Å"purple spray of cloth violets† (118) that she had placed on her blouse were to serve a purpose.

Nikes Marketing Campaign: JUST DO IT :: Just Don’t Overdo It

  Ã‚  Ã‚  Ã‚  Ã‚   When I learned that I had to write this research paper, instead of procrastinating, I convinced myself to JUST DO IT. This phrase also happens to be one of the signature phrases of the leading athletic apparel company, Nike. The JUST DO IT campaign has been very successful for Nike, but it is not he sole reason for their success. Nike’s campaign has definitely persuaded me to go out and buy a few Nike products. So what exactly does Nike’s persuasive campaign consist of? This paper will discuss all aspects of Nike’s persuasive campaign. Some of the campaign’s strategies, goals, and techniques will be revealed. Some persuasive theories that can be applied to the Nike advertising campaign will be identified and explained. After discussing these theories, the specific arguments of the campaign will be validated. Overall, the entire campaign will be analyzed and it will be determined whether the campaign is a success or a failure.   Ã‚  Ã‚  Ã‚  Ã‚  The purpose of a campaign is to deliver a prospective consumer to the point of sale. Nike uses what is classified as a product oriented advertising campaign. Nike’s entire campaign is centered on convincing the consumer to purchase their product. The goal of most product campaigns is to educate and prepare the consumer to exhibit purchasing behavior, so that their company may become the leader in its market. Since Nike is already the leading athletic apparel company, their goal is probably to stay on top. Some of the major strategies used to achieve this goal are the use of television, magazine, and Internet advertisements.   Ã‚  Ã‚  Ã‚  Ã‚  The developmental stages of a successful campaign help to establish the product in the audience’s mind or consciousness. The stages of the Nike campaign can be described by using the Yale Five-Stage Developmental Model. Yale researchers developed this model while observing the growth of national identity. The first stage of this model is identification. Our text states that â€Å"Many products and causes develop a graphic symbol or logotype to create identification in the audience’s mind† (p. 264, Larson). The logo Nike is most famous for is â€Å"The Swoosh.† This is the term given to the symbol of winged victory that appears on Nike products. â€Å"The design of the swoosh logo was inspired by the wing from the Greek goddess Nike† (p. 3, http://shrike.depaul.edu /~mcoscino/word.html). The Nike logo’s presence can be noted in almost every aspect of the athletic world.

Amazon Rainforest

Amazon Rainforest I am an explorer and I just returned from an expedition to the Amazon rainforest. The Amazon rainforest was amazing and there lots of facts that I would like to tell you about: [pic]The Rainforest grow around the equator. The hot, steamy conditions are perfect for plants. [pic]In fact, rainforests contain the largest diversity of plant and animal life on earth; many species are still unidentified. Rainforests form distinct layers, providing homes for animals at all levels. [pic]The Amazon rainforest is the world’s largest remaining natural resource that now represents 54% of the total rainforest left on earth. pic]More than 20% of earth’s oxygen is produced in this area the name of that area is called ‘lungs of the planet’. [pic]An estimated number of 2,700 million acres of the rainforest are burned each year. [pic]The rainforest is one of the wettest but hottest places on earth. August is the Amazon’s driest month. [pic]In the sout heast of England, the temperature in January is about 5 °c, where as in the Amazon it is about 28 °c. [pic]The total number of tree species is estimated to be about 2500. The total numbers of plants are about 40. 000. The Amazon insects are about 2. 5 million species.There are 7500 species of butterflies and 50 species of ants are found in a single tree. [pic]Over 500 mammals, 175 lizards and over 300 other reptiles species, and one third of the world’s birds live in Amazonia. Map of the Amazon rainforest The Amazon rainforest covers the area of 2. 5 million square miles, and taken up nine countries of Brazil: Brazil, Colombia, Peru, Venezuela, Ecuador, Bolivia and the Guiana’s, Guyana, French Guiana and Suriname. Tropical rainforests are located around the equator where temperatures stay near 80 degrees year round. Rainforest receive 160 too 400 inches of rain each year.Today, rapid deforestation threatens the Amazons forests. At current rates, 25 percent of its o riginal forests are projected to be destroyed by 2020, it will be a disaster. Climate This is a climate graph showing temperature and precipitation that happens yearly. The rainfall in January to march is increasing then it falls to May from 310mm to 250 mm. The rainfall then decreases to 110mm, and then it goes back down to august by 60mm. The precipitation level ascends to December by 170mm. There was lots of rainfall in between January and May, its like monsoon in India.The temperature starts in January at the level of 130 degrees Celsius, and then it drops to 110 degrees Celsius. Temperature increased to 140 degrees Celsius in April and may. Then it went up to 150 degrees Celsius in July, afterwards it shoots up to 290 degrees Celsius in September and 300 degrees Celsius in October. The temperature drops right down to 200 degrees Celsius in December. The temperature rose and the rainforest were really hot in between August and November. As I was exploring the rainforest I notice d that it is very hot, wet and sticky- very humid. I was covered with sweat and my boots were all sticky with mud.Another thing is that it rains everyday, so regularly that you could set your watch by it. The eastern horizon becomes suddenly black, and then wind rushes through the forest, a vivid flash of lightening, a crash of thunder and finally the downpour of rain. The next day the sun rises-spring summer autumn as it were in one tropical day. There is one type of rainfall, which is called convectional rainfall, which means that the sun heats the ground, which heats the air nearest the ground causing it to expand and rise. Storms are common with convectional rainfall. The Amazon rainforest gets nine feet of rain every year.Amazon Animals Birds Rainforests contain the richest variety of the world’s birds. From the emergent layer, fast-flying predators, such as eagles and hawks, descend on forest animals. The canopy is home to birds such as hornbills, parrots, and toucans, which feed on fruit and small animals. On the forest floor birds scratch at the soil for insects and plant roots. Here are the three animals that I saw during my expedition. Sloth I saw the sloth, there were lots of them hanging in the trees. They are very unique mammals and I found them in the canopy layer. There are six to seven species of them.They are divided up into two groups: the two-toed sloth, three-toed sloth. Three-toed sloths live on cecropia leaves but two-toed sloths live high in the canopy feeding on a wide variety of leaves and fruits. They are very slow and lazy animals that live in trees. Sloths spend most of their time hanging upside down from the tree branches. They sleep, mate, eat and give birth to a baby hanging upside down. They hold onto the branches with their strong sharp curved claws that are on each of their feet, which adapt to the environment they are living. They can’t stand upright because of the large claws.In their forest habitat, however, t heir hook-like claws provide a far more reliable grip on tree branches than the grip of a normal fist. Sloths have a thick brown and slightly greenish fur coat. Sloths are about a size of a cat. They are short, flat head, big eyes, a short tail, long legs and tiny ears. Some sloths have green algae on their fur to camouflage effect and providing some nutrients to the sloths, which lick the algae. Their fur goes upside down for rainwater to drip off. Sloths also have adaptations to stay warm! Apparently the sloth’s laziness is because of its diet.They eat only leaves, which are naturally low in energy and they are hard to digest. They sleep to get energy and they sleep about for 20 hours a day. They camouflage to hide from the predators like harpy eagles, anacondas, jaguars and humans. They can live up to 12 years in the wild. They are better at swimming than walking. Anaconda- heaviest snake in the world Honestly I really hate snakes, but unfortunately I saw an anaconda resti ng in one of the trees. Luckily it wasn’t hungry. It was camouflaged so it cannot be visible. Then I found out that they are the heaviest snakes in the world.They also known as the water boa, they are giant, semi-aquatic meat-eater lives in swampy areas of tropical South America. The largest anaconda ever measured was almost 28 feet long with a girth of 44 inches. The weight was over 500 lbs. Anacondas are not poisonous but it coils itself around its prey and they crush it. Anaconda could swallow entire cow. The digestion can take up to several days. They feed mostly on capybara, humans (if necessary), fish, and mammals. Anaconda don’t use its teeth to chew, it uses it to hold on to its prey to prevent it from escaping. Hummingbirds Awww! The hummingbirds look so cute.There were lots of them. It was really colourful when they all came together into groups. They are extremely small and brilliantly coloured, their wings beating up to 80 times per second and making an aud ible buzzing sound as they  as they fly. They are incredibly fast and they don’t keep still. Hummingbirds require lots of energy. They have the fastest wing beats of any bird and their hearts beat up to 1,260 beats per minute. Hummingbirds may visit 1,000 flowers per day. For protein, hummingbirds eat spiders and strain gnats from mid-air. They will pull insects out of spider webs including the spider itself.Sapsucker holes are a double treat, netting both insects and sap! They mainly live in the canopy area. Plants As I researched on plants I discovered that many rainforest trees are tall, with straight trunks with few branches and buttress roots support them. Other plants include epiphytes, such as bromeliads and orchids. Epiphytes use other plants as support, attaching themselves to branches by their roots to reach the light. They trap water and obtain nutrients from plant material that fall on them. Bromeliads have spiky leaves that channel water, leaves and fruit into a pool in the centre; these rot to provide the bromeliad with nutrients.Structure of the Amazon rainforest trees The Emergent The upper layer can reach up to 60 m above the forest floor. Here the tallest trees of the forest stick out in isolation from the mass of trees below. The emergent layer is home to bats, predatory birds, and fruit eaters such as the sun conure. Emergent trees are the tallest trees in a rain forest canopy, the ones that get the light. When they fall, they help a lot of light reach down onto the forest floor for other trees to finally get their chance to grow. Canopy Between 30-45m above ground level is the canopy.This dense layer of branches and leaves contains the greatest variety of animal life in the forest. Lianas- woody creepers – reach up to the sunlight of the upper canopy. Plants like Epiphytes grow on canopy trees. A common term for canopy trees is shade trees. A canopy is the outer layer of the tree’s leaves, and shade trees have a dens e canopy that block out the light. Some good canopy trees include: Oaks, maples, ashes, lindens, elms, poplars, beeches, tilias, tulipwood, tree waratah,  birches, golden robinia, crepe myrtle, Japanese crab apple, ornamental pea,  flowering plum. UnderstoreyShrubs grow in the Understorey layer wherever light squeeze through the canopy. Lizards, such as the common iguana, live here, climbing up tree trunks and feeding on insects and vegetation. The Understorey is the group of small trees, shrubs and vines that grow under the taller trees. These plants can grow in the shade of the taller trees. Understorey trees usually stay short, even if they are very old. Forest floor There are few plants on the dark forest floor, but many small animals such as insects feed on and recycle material that falls from above. Almost no plants grow in this area, as a result.Since hardly any sun reaches the forest floor things begin to decay quickly. A leaf that might take one year to decompose in a r egular climate will disappear in  6 weeks. Leaf-cutter ant use leaves as a compost to grow fungus they feed on. Indian Tribes The kayapo village Traditional Kayapo villages are formed by a circle of houses built around a large cleared area. The houses from the kayapo village are mainly made from materials from the forest. Men work together as a team and a colourful parrot guides the men like where to put the stuff and etc. There are 10 houses altogether.They are made from palm trees. In the middle of the village there is the men’s house. Young and unmarried men go there. They join the senior men to paint their faces and bodies as a tradition and they learn the history of tribes and the daily basis. The river is used for fishing, bathing, cooking and drinking. Fishing is a year-round activity, but it has to be done in the dry season, when the water level is at its lowest, that fish are caught in large numbers. To achieve this, the Kayapo use timbo vines. The men beat the vin es for hours in the water with small clubs (sticks wider at one end).This decreases the oxygen of the water but this won’t poisson the fish. The fish won’t be able to breathe in the water. Then the fish floats to the other end of the water and the children catches the fish with their bare hands. Then they go back to their village and hand their fish over to their wife, if they are unmarried they will give the fish to their mother or sister. Other foods are grown in the garden where women look after them. The women harvest the family's garden for vegetables. They also prepare body paint with the help of their children. Children play hunting games.Kayapo learn portugese to help them understand the world around them. They use radios to communicate with the other tribes. Deforestation Deforestation is when the amazon tropical rainforest or any forest which is being cut down at an alarimg rate. It is estimated that 100,000 species willl become extinct in the next 40 years a s a result of deforestation. The potential for discovering new foods or medicines from these species will be lost forever. The problem is that the rainforest does not grow back. This is because most of the nutrients which the plants needs to grow are stored in the trees.Once the trees have been removed, the source of the nutrients diappears. Any goodness that is left in the soil is quickly washed away by the heavy rainfall that happens in this region. There used to be 6 million indigenous people in the amazon rainforest; today there are only 200,000 left. This is because deforestation is destroying their traditional lands, they have suffered from diseases brought in by the settlers. If deforestation is not controlled only 28 per cent of the amazon rainforest will be left by 2020. Deforestation is caused by: Agriculture- the forest has been cleared to clear farmland for large estates.Ranching- a major cause of deforestation is for beef cattle farming. Mining- the amazon is rich in mi nerals like iron ore, tin and gold – the forest is destroyed by the mines. Dams- the dams provide essential electricity, which is a renewable energy source. However the forest is flooded and wildlife will loose their habitat. Roads- 12,000 km of roads have been built in the amazon. Conclusion We can help to protect the rainforest by making sure that we do not buy any products that are responsible for trees being cut down. We can also support organisations that protect rainforests such as friends of the earth or greenpeace.Each year an area of forest slightly larger than trees are cut down, releasing global warming pollution in the form of carbon dioxide and methane from burning and decaying vegetation. Deforestation disturbs the water cycle by allowing water to runoff directly to rivers rather than being trapped in soil and vegetation and slowly released throughout the year. 85% of the Amazon rainforest may be lost due to global warming. By the end of the year the trees had r eleased more than two-thirds of the carbon dioxide they have stored during their lives, helping to act as a break on global warming.Instead they began accelerating the climate change. These are some steps for saving rainforests which are known as â€Å"TREES† Teach others about the importance of the environment and how they can help save rainforests. Restore damaged ecosystems by planting trees on land where forests have been cut down. Encourage people to live in a way that doesn't hurt the environment Establish parks to protect rainforests and wildlife Support companies that operate in ways that minimize damage to the environment That was the end to my journey I had a lovely time. I like to go there again.