Film Induced Tourism Essay Example | Topics and Well Written Essays - 2000 words

Film Induced Tourism - Essay Example In this report, the main focus will be on a case study, â€Å"Sea Change in Barwon Heads.† Barwon heads is a small suburb where a popular television series, â€Å"Sea Change† was filmed. The issues and controversies at Barwon Heads will be discussed associated with this television series, which induced tourism in that area. Moreover, an analysis of these issues on hospitality and tourism sector will be discussed along with its implication on society in the 21st century (Beeton, 2001). An overview: Issues and Controversies in Film Induced Tourism Most of the people who have an interest in films festival visit different countries to gain experience of their culture and values that are being depicted through these films. The main focus of film induced tourist festival is to be successful in promoting good quality films, which can convert large audiences, who come to see these movies, into tourists (Claudia-Elena & Puiu, 2011). There can be many issues that the tourist sect or may have while promoting their films like; Finding which films or television series that can promote tourist activities and gather large audiences (Claudia-Elena & Puiu, 2011). If the tourist activity will subside once the film has reached its popularity level. If tourists will be attracted towards a site where there are shooting locations. Managing tourism during screening to encourage more tourists (Claudia-Elena & Puiu, 2011). How a tourist sector and film industry can work together to promote tourism. Highlighting and understanding the significance of tourism and film industry on the economy of a country can resolve these issues. There is also a need to understand how tourism has its effect on filming and vice versa. By studying these areas, tourism can be marketed effectively. Case Study: How film induced tourism has an impact on attitudes of a community Mostly People are inclined towards entertainment and celebrities and their perceptions are linked with these figures of th e film industry. When the tourist sector hosts a film it has socio-cultural effects on the people, which can be seen in changing perceptions of visitors about the destination. These perceptions are changing due to interaction among the hosts and guests while understanding the differences in their culture (Busby & Klug, 2001). However, there are changes in the behavior of the hosts and guests, which can have an impact on the community. The case of Australian television Series; Sea Change provides an understanding on the issues of physical changes that took place at the Victorian coastal village of Barwon Heads where this film was shooting. Moreover, the impact of this television series on residents and tourism sector will be discussed (Coast, 2013). Australian Television Series: Sea Change When the television series â€Å"Sea Change† was screened, the show gained immense popularity (SeaChange, 2010), and there was increased visitation at Barwon Heads, where the series was bein g filmed (Beeton, 2001). There were many studies through surveys and interviews that were conducted that showed the effects of these visitations on local residents. These studies were drawn after the screening finished and showed the issues and attitudes of local people and visitors at Barwon Heads. The opinions, which were generated, presented the impacts of â€Å"

Hypocrisy: the attitude-behaviour discrepancy

Hypocrisy: the attitude-behaviour discrepancy There are possibly no better examples of attitude-behaviour paradoxes than those of British politics: Diane Abbot, a Labour MP and avid socialist campaigner (who criticized Harriet Harman and Tony Blair for sending their children to selective state schools), created controversy when she sent her son to the private City of London School (Swift, 2003). Her actions did not correspond with her expressed attitudes; Diane was acting hypocritically. In general an attitude is defined as an overall evaluation of an object that is based on cognitive, affective and behavioural information (Maio Haddock, 2010, p. 4). Such attitudes can relate to abstract concepts (such as socialism) or concrete objects. An attitude is constructed of three distinct components; judgements of a cognitive, behavioural and affective nature (Breckler, 1984). Attitudes play a significant role in human cognition; particularly in attention (Holbrook, Berent, Krosnick, Visser, Boninger, 2005; Roskos-Ewoldsen Fazio, 1992), interpretation (Vallone, Ross, Lepper, 1985) and memory (Eagly, Chen, Chaiken, Shaw-Barnes, 1999). Attitudes influence information processing and therefore manipulate our subjective construct of reality. With attitudes conveying such influence over cognition we would expect their effects to be expressed behaviourally. However, despite such cognitive influences, attitudes are not always congruent with behaviour. A clear example of this was illustrated by Richard LaPiere (1934): Whilst travelling America with two Chinese individuals, in a time of heightened racial prejudice against Asians, LaPiere noted all 251 establishments they visited. Despite the current prejudice against Asians only 1 of 251 (0.004%) establishments refused service. However, six months later, when LaPiere sent questionnaires to the establishments 91% of 128 respondents claimed they would not accept Chinese patrons. The symbolic attitudes expressed in the questionnaire did not reflect the concrete behavioural actions. Such a counter-intuitive result prompted research in this area; in a review of 33 studies Wicker (1969) found the average attitude-behaviour correlations to be .15 (rarely exceeding .30, accounting for just 10% of variance). Such a low correlation led Wicker to suggest the rejection of the attitude concept. Yet for certain behaviours a strong attitude-behaviour link can be established. For example, Fazio and Williams (1986) found a strong correlation (r(121) = .782) in predicting individuals voting behaviour. In a more recent review, Sheeran and Taylor (1999) found a strong attitude-behaviour correlation (r+ = .45) in relation to condom usage; far exceeding Wickers (1969) analysis. Such inconsistencies illustrate the numerous complex processes that mediate the attitude-behaviour link. Subsequently, research turned to explaining under what conditions attitudes become action. Individual Differences Our behaviour is undoubtedly the product of thought and our thought processes can differ phenomenally from person to person (Cacioppo, Petty, Kao, Rodriguez, 1986). Thus, individual and cultural differences have been offered as an explanation to attitude-behaviour inconsistencies. Schwartz (1973) investigated the role of self-responsibility on the mediation of the attitude-behaviour link. The participants were measured for both their attitudes and the degree to which they assigned responsibility to themselves (to donate bone marrow). Schwartz (1973) found those high in self-responsibility ascription acted far more attitude consistently (r=.44) than those of low responsibility (r=.01); a significant contrast (p The degree to which an individual self-monitors has also been proposed as an attitude-behaviour moderator (Snyder Tanke, 1976). Those high in self-monitoring are more behaviourally variable across situations, as they are more aware of their expected character in a given social context, so attitudes are often overridden by social norms. Low self-monitors remain stable across situations, relatively unaware of the social context, acting in line with their attitudes. In an experiment where participants were requested to write counter-attitudinal essays (Snyder Tanke, 1976); low self-monitors were found to have high attitude-behaviour correlations (r(10) = +.65, p A further individual difference in attitude-behaviour congruence is cognitive processing; weather individuals engage in effortful issue-relevant cognition or not (Cacioppo, Petty, Kao, Rodriguez, 1986). Cacioppo et al (1986), in relation to a presidential election, found high-cognition individuals to have stronger attitude behaviour correspondence (r(40)=.86) than those of low-cognition (r(41)=.41); such a comparison was significant (Z = 3.71, p Weather it is due to cognitive preference, the degree of self-monitoring or responsibility ascription individual differences in attitude-behaviour congruence are clear. Individual preference for attitude inaction can account for some variation, yet the situation itself can also provide a bias. Situations Influence The power of the situation has been illustrated by many studies (for example: Asch, 1955; Milgram, 1963), it is therefore unsurprising that the situation can exert influence over attitude-behaviour congruency. The public or private nature of an attitude can influence overt behaviour. Public behaviour, due to increased salience of social norms, will involve more normative influence than private behaviour. Froming, Walker and Lopyan (1982) investigated the role of self attitude salience (using a mirror) or public salience (using an audience) on the attitude-behaviour link. Participants were selected based on their negative views of punishment and subject to an electrical shock teacher/learner task (similar to that of Milgram, 1963). The experimenter manipulated self salience against public salience whilst measuring what level of shock the teachers administered to the learners. Those in the mirror condition (attitude consistent) shocked far less than the participants in the evaluative audience condition (attitude inconsistent): t(23) = 3.64, p The reality of an attitude can effect behavioural outcomes; a bias to act unrealistically in hypothetical situations (Brown, Ajzen, Hrubes, 2003). In a contingent valuation scenario Brown et al (2003) found participants to be 48% more likely to donate $8 in a hypothetical senario in comparison to a realistic situation; indicating that more salient beliefs are activated by concrete situations than by hypothetical situations. Aditionally, Ajzen, Brown, and Carvajal (2004) illustrated that hypothetical intension correlate more so (r(120) = .51) than real situations (r(120) = .39). Such a bias could apply to socialism (being a theoretical construct) yet not to a childs education (a concrete action). The salience of attitudes and the salience of situational norms can influence attitude-behaviour congruence. In a court case scenario Snyder and Swann (1976) found that if attitudes were not made salient there was very little correspondence (r(56) = .06 .07, ns), yet if attitudes were made salient (with a short paragraph of text highlighting the importance of ones own view) attitudes did significantly correspond with behaviour, r(28) = .58, p The role of affective (the emotions associated with an attitude) and cognitive (attributes and beliefs associated with an attitude) control on behavioural action varies between situations. These two categories can be activated separately, by making a category salient. Millar Tesser (1986) successfully manipulated behaviour by making affective or cognitive controls salient; those made cognitively salient enacted more instrumental behaviour, whereas those made affectively salient enacted consumatory behaviour, F(1,59) = 8.85, p Another emotive motivator is that of vested interest. Vested interest essentially means that the consequence of a decision will personally affect an individual. The more than an issue directly effects an individual, the more logical processing that will take place and the higher attitude-behaviour congruence will be (Sivacek Crano, 1982). Sivacek and Crano (1982) analysed attitude-behaviour congruence in relation to vested interest of a proposed alcohol drinking age limit. Unsurprisingly, those most affected by the change were more attitude consistent (r(39) = .30) and those unaffected were most inconsistent (r(18) = .16). As the future of your child is somewhat determined by education, parents would likely have significant vested interest in this decision. Therefore, behaviour should be attitude consistent. The influences of the situation are huge; be it through the nature of the situation (its publicity, reality, potential affects or emotionality) or the salience of attitudes activated, it undoubtedly plays a role in mediating attitude-behaviour correspondence. Modelling attitude-behaviour congruence With the many factors that influence attitude-behaviour congruence a unified model seems doubtful. However, Ajzens (1991) theory of planned behaviour has found significant empirical support. The model focuses on the behavioural intention as a mediator between attitudes, subjective norms and perceived behavioural control (see figure 1). The model claims an attitude is the interaction between the individuals expectation of a behavioural outcome and its desirability. The subjective norms component refers to the normative beliefs about a given behaviour, in interaction with the motivation (i.e. high/low self monitors) to comply with these norms. The final component, perceived behavioural control, refers to the individuals judgement of their own ability to perform the behavioural action. Ajzen, Brown, Carvajal (2004) have shown that intentions correlate strongly with behaviour (r=.57), as do attitudes (r=.31), subjective norms (r=.27) and perceived behavioural control (r=.45). Since LaPiere (1934) and Wicker (1969) suggested the rejection of attitudes, research has established specifically when attitudes do lead to action. When facing the problem Why a socialist parent would send their child to a private school? many of the situational and individual variables mentioned could apply. For example, deciding a childs future is likely to be classed as a private behaviour and so should be less biased by social norms and more attitude dependent (Froming, Walker, Lopyan, 1982). Incongruously, the reality of such a situation is likely to dampen behavioural expression of attitudes (Ajzen, T. Brown, Carvajal, 2004; T. Brown, Ajzen, Hrubes, 2003). It is impossible to isolate why any behaviour is enacted as there are too many conflicting variables; behaviour is the sum of these many variables. Perhaps the principle of aggregation is more suitable for linking attitudes to behaviour: As any given behaviour is unlikely to relate to a single attitude; rather many attitudes, situations factors and individual differences interact to produce behavioural action (Ajzen, 1991; Fishbein Ajzen, 1974). The human mind subconsciously factors a huge number of variables producing a seamlessly effortless conclusion; far too many variables to consciously disentangle. Figures Figure 1 Reproduced from Ajzen (1991) p.182

Drawing Down The Moon Essay -- essays research papers

Introduction   Ã‚  Ã‚  Ã‚  Ã‚  I chose to read the book Drawing Down the Moon: Witches, Druids, Goddess Worshippers, and Other Pagans in America Today, by Margot Adler, because I myself am a practicing Wiccan.   Ã‚  Ã‚  Ã‚  Ã‚  I began following this religion the summer before I entered high school. I have read many books on my religion, and I thought that this one would compliment the knowledge that I have on the subject.   Ã‚  Ã‚  Ã‚  Ã‚  I was raised a Roman Catholic, but I never felt truly comfortable with the teachings of the Catholic church. It always seemed a little off to me and I never felt like I belonged there. After I received the Sacrament of Confirmation, my parents stopped enforcing that I attend mass every Sunday. It made the transition a lot easier for me. Although, they did not and still do not approve of my religion, they understand that Catholicism is not for me.   Ã‚  Ã‚  Ã‚  Ã‚  When people hear that I am a â€Å"witch,† they automatically assume that I am either crazy, or a â€Å"devil worshipper.† Books such as Alder’s Drawing Down the Moon, are the only way to allow other people to realize that there are many facets to the term â€Å"Pagan.† They also make people realize that not all Pagan religions revolve around curses, crystal balls and sacrifices.   Ã‚  Ã‚  Ã‚  Ã‚  Although, I did not agree with everything that Margot Adler had to say, or with some of the interviews she chose to include in Drawing Down the Moon, I am happy that I chose to read it for my final paper. I do not feel that we cover enough about Pagan religions in our class, and this assignment gave me the opportunity to learn more about Pagan religions other than my own. Brief Summary   Ã‚  Ã‚  Ã‚  Ã‚  In America today, there are a myriad of â€Å"occult† or â€Å"magickal† groups. Some of these groups are small with maybe only 5 or 6 members, some have hundreds. The groups that I am referring to call themselves Pagans or Neo-Pagans. There are a wide variety of Pagans and Neo-Pagans. They can be animists, polytheists, pantheists, monotheists, or a combination of any of these. There are also many different classifications of Witches, such as: Gothic, Classical, Familial, Immigrant, Ethnic and Feminist. Each group is very distinct and different from the next. They do however share a common set of values.   Ã‚   ... ...h to be able to answer in the future, are:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  What makes Pagan religions so unappealing to people when the basis of the religion relies solely on however the practitioner interprets it?  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Why isn’t there more information available on them considering these religions are so old?  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Why don’t these religions have any solid dogma?   Ã‚  Ã‚  Ã‚  Ã‚  I think that this assignment was a very good learning experience. It gave us the chance to explore any area of religion that we wanted to know about or learn more about. We weren’t restrained to the more common religions that we discuss in depth in class. I enjoyed the fact that we had a large amount of freedom when choosing our topic. It is not good to always be told what to write about. Freedom of topics is always beneficial for the most creative fulfillment of any assignment. It gives the student a chance to work on something that they are truly interested in. This assignment definitely allowed me to further my knowledge in the areas of religion that I am interested in, rather than solely what is in a syllabus.   Ã‚  Ã‚  Ã‚  Ã‚   Drawing Down The Moon Essay -- essays research papers Introduction   Ã‚  Ã‚  Ã‚  Ã‚  I chose to read the book Drawing Down the Moon: Witches, Druids, Goddess Worshippers, and Other Pagans in America Today, by Margot Adler, because I myself am a practicing Wiccan.   Ã‚  Ã‚  Ã‚  Ã‚  I began following this religion the summer before I entered high school. I have read many books on my religion, and I thought that this one would compliment the knowledge that I have on the subject.   Ã‚  Ã‚  Ã‚  Ã‚  I was raised a Roman Catholic, but I never felt truly comfortable with the teachings of the Catholic church. It always seemed a little off to me and I never felt like I belonged there. After I received the Sacrament of Confirmation, my parents stopped enforcing that I attend mass every Sunday. It made the transition a lot easier for me. Although, they did not and still do not approve of my religion, they understand that Catholicism is not for me.   Ã‚  Ã‚  Ã‚  Ã‚  When people hear that I am a â€Å"witch,† they automatically assume that I am either crazy, or a â€Å"devil worshipper.† Books such as Alder’s Drawing Down the Moon, are the only way to allow other people to realize that there are many facets to the term â€Å"Pagan.† They also make people realize that not all Pagan religions revolve around curses, crystal balls and sacrifices.   Ã‚  Ã‚  Ã‚  Ã‚  Although, I did not agree with everything that Margot Adler had to say, or with some of the interviews she chose to include in Drawing Down the Moon, I am happy that I chose to read it for my final paper. I do not feel that we cover enough about Pagan religions in our class, and this assignment gave me the opportunity to learn more about Pagan religions other than my own. Brief Summary   Ã‚  Ã‚  Ã‚  Ã‚  In America today, there are a myriad of â€Å"occult† or â€Å"magickal† groups. Some of these groups are small with maybe only 5 or 6 members, some have hundreds. The groups that I am referring to call themselves Pagans or Neo-Pagans. There are a wide variety of Pagans and Neo-Pagans. They can be animists, polytheists, pantheists, monotheists, or a combination of any of these. There are also many different classifications of Witches, such as: Gothic, Classical, Familial, Immigrant, Ethnic and Feminist. Each group is very distinct and different from the next. They do however share a common set of values.   Ã‚   ... ...h to be able to answer in the future, are:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  What makes Pagan religions so unappealing to people when the basis of the religion relies solely on however the practitioner interprets it?  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Why isn’t there more information available on them considering these religions are so old?  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Why don’t these religions have any solid dogma?   Ã‚  Ã‚  Ã‚  Ã‚  I think that this assignment was a very good learning experience. It gave us the chance to explore any area of religion that we wanted to know about or learn more about. We weren’t restrained to the more common religions that we discuss in depth in class. I enjoyed the fact that we had a large amount of freedom when choosing our topic. It is not good to always be told what to write about. Freedom of topics is always beneficial for the most creative fulfillment of any assignment. It gives the student a chance to work on something that they are truly interested in. This assignment definitely allowed me to further my knowledge in the areas of religion that I am interested in, rather than solely what is in a syllabus.   Ã‚  Ã‚  Ã‚  Ã‚  

A Girl’s Story Essay

The story â€Å"A Girl’s Story† by David Arnason is written in a modern perspective. It allows the author to write about stereotypes and the difficulty of relationships and everyday life. The setting he chooses is like any other love story; by a river on a sunny day. He chooses a female to take the lead role, which is where the criticizing and stereo typing comes into action. He describes the female lead as â€Å"fairly tall, about five-foot eight and quarter in your stocking feet† with â€Å"long blond hair, because long blond hair is sexy and virtuous†, exactly what any guy would be in love with. Just like the perfect Cinderella. Throughout the story, the author uses metaphor, irony and symbolism. The sarcastic irony comes from when he mentions that some women would be offended by his story, which many would be. The whole story is about mocking and being sexist to the female race. The author continuously mentions insecurities and flaws that some women have, which can be seen as offensive and inappropriate to some women. The author treats the story like a joke, but there are probably very few women who enjoyed reading his work at all. He speaks jokingly throughout most of it, mentioning at the beginning how he had been drinking and now just wants to avoid his wife, which is the reason he writes a story. He procrastinates at first, not exactly sure what he will be writing about. He then becomes quite self-righteous and conceded, thinking he is the best writer and can make any girl beautiful. Again, the sexism and offensive is especially sensed when he says this, because he thinks he can fulfill every girl’s dream of being beautiful.

Constitutionality of Stop and Frisk Essay

The Fourth Amendment of the United States Constitution guards against unreasonable searches and seizures. It also states that no warrants shall be issued without a probable cause. Modern jurisprudence has afforded police officers an incentive to respect the amendment. The Stop and Frisk law allows police officers to stop someone and do a quick search of their outer clothes for weapons if the officer has a reasonable suspicion that a crime has or is about to take place and the person stopped is armed or dangerous. The reasonable suspicion must be based with specific articulable facts and not on just an officer’s hunch. The Stop and Frisk law balances crime control, protects an individual’s right, and prevents unreasonable searches. The Fourth Amendment states, â€Å"The right of the people to be secure in their persons, houses, papers, and effects against unreasonable searches and seizures, shall not be violated and no warrants shall issue, but upon probable cause, supported by oath or affirmation, and particularly describing the place to be seized (Lehman 471-476). This amendment can be broken into 2 distinct parts the reasonableness clause and the warrant clause. In the beginning, the U. S. Supreme Court adopted the conventional Fourth Amendment approach, which says the warrant and reasonableness clauses are firmly connected. The reasonableness clause protects the people’s right against unreasonable searches and seizures. The reasonable clause has to pass the reasonableness test, which consists of two elements that the government has to prove; balancing element and objective basis. The balancing element is the need to search and/or seize outweighs the invasion of liberty and privacy rights of the individuals. The objective basis is when there are enough facts to back up the search and/or seizure. The warrant clauses states that only warrants and probable cause are reasonable. It was not until the 1960’s when the Supreme Court shifted from the conventional approach to the reasonableness Fourth Amendment approach. It states that the 2 clauses are separate, and address separate problems. The warrant clause tells us what the Fourth Amendment requires only when law nforcement officers want to obtain warrants. Since a small percentage of searches and seizures are made with warrants and many searches and seizures don’t require probable cause either, the warrant clause isn’t very important. Today’s stop and frisk law grow out of the practical problems police officers face in preventing and investigating crime on the streets and other public places in our largest cities. In investigations, officers are usually dealing with people they don’t know or probably won’t ever see again. Usually these stranger’s suspicious behavior doesn’t add up to the probable cause needed to arrest them. An example would be that officers don’t have enough facts and circumstances viewed through their professional experience and training to arrest two men, who peer into a store window, look around to see if anyone’s watching them and pace up and down repeating the pattern for 10 minutes. What should the officers do at this point? Keep watching? Do nothing about the situation? Detain the men and pat the down for weapons? Take them to the police station? These issues were raised in the famous Terry v. Ohio, 392 U. S. 1 (1968) case. Terry v. Ohio, 392 U. S. 1 (1968), was a decision by the United States Supreme Court which ruled that the Fourth Amendment prohibition on unreasonable searches and seizures on unreasonable searches and seizures was not violated when a police officer stopped a suspect on the street and search him without probable cause. On October 31, 1963, a Cleveland police detective named Martin McFadden saw two men, John W.  Terry and Richard Chilton, standing on a street corner looking suspicious. One would walk by a certain store window, stare in, and walk back to the other to confer. This was repeated several times, and the detective believed that they were plotting to do a store robbery. The officer approached the men and addressed himself as a policeman, and asked their names. When the men appeared suspicious in their answers, Officer McFadden patted them down and discovered that both men were armed. He proceeded to remove their guns and arrested them for carrying concealed weapons. Terry was sentenced to three years in prison. Terry appealed the case, claiming that the guns found should be inadmissible as evidence since his Fourth Amendment rights were violated. The case was appealed to the Supreme Court, where it was it was ruled that his rights had not been violated. In an 8-to-1 decision, the Court held that the search undertaken by the officer was reasonable under the Fourth Amendment and that the weapons seized could be introduced into evidence against Terry. The Court found that the officer acted on more than a â€Å"hunch† and that â€Å"a reasonably prudent man would have been warranted in believing Terry was armed and thus presented a threat to the officer’s safety while he was investigating his suspicious behavior. † The Court found that the searches undertaken were limited in scope and designed to protect the officer’s safety incident to the investigation. In reference to the Fourth Amendment searches and seizures, officers need to prove fewer suspicions facts and circumstances to back up stops and frisks than they do arrests and full-blown searches. Stops and frisks represents the beginning of a chronological path through the criminal process from more frequent and more visible searches and seizures in public to more intrusive searches and seizures out of sight in police stations. Stop and frisks aren’t just fine points for constitutional lawyers and courts to debate. They also reflect broad public policies aimed at balancing the values of crime control and individual liberty and privacy. Since stop and frisks take place in public, the display of police power is there for everybody to see. Because of this visibility, stops and frisks probably shape public opinion of police power more than the greater invasions of arrest and searches that we never see. Deciding which is more important in a constitutional democracy – crime control by means of less intrusive public stops and frisks affecting more people or often invisible arrests and searches affecting fewer people – is both a constitutional and public policy question. The key facts are: 1) Officers are going to stop many people who haven’t done anything wrong; and they’ll frisk lots of people who aren’t armed. 2) Most of the same people want police protection and (at least in high-crime neighborhoods) need it more than people who live in safe neighborhoods. 3) Both lawbreakers and law abiders in high-street-crime neighborhoods from lasting opinions about the police from street encounters they’ve watched or experienced.

College Nutrition Tips for Students

College Nutrition Tips for Students Top 5 Nutrition Tips for College Students Student lifestyle is fun and entertaining on the one hand and stressful and challenging on the other hand. Preparation to exams, studying late, dealing with professors, etc. well, no one said it would be easy to become a student. Undoubtedly, there are a lot of factors that a student has to face during college years. However, dont underestimate the importance of good nutrition and proper sleep. Otherwise, you may graduate from college with severe health problems. How to study well and get a diploma along with maintaining healthy eating habits? Follow these tips and tricks to gain success: Useful College Nutrition Tips As a college student, you are very busy. Undoubtedly, it is quite difficult to find time for cooking, so, most probably, fast food is your close friend. However, if you want to maintain good health, fast food is not an option. We have gathered a few simple college nutrition tips that will be helpful for you no matter if you are a student trying to economize your time or if you are a parent, who takes care of his/her child and wants to cook something delicious. The essential secret of successful cooking in a college is in the simplicity of the ingredients. Below you will find six delicious dishes that can be made in just a few minutes. Thai Peanut Noodles that Can Be Done in a Few Minutes! So, take a package of Ramen Noodles, peanuts, peanut butter, and a few seasoned vegetables and get a wonderful Thai dish in just a few minutes. Chicken Tacos To cook this dish, you need to make some chicken in a skillet, add some seasonings, and, of course, onion if you like. Voila! You have tasty chicken tacos in no time! Black Bean Soup Such a soup is a perfect choice for the winter tights and chilly autumn. Having only three basic ingredients, it impresses by the richness of taste. Also, you can add crushed tortilla strips, sour cream, and avocado slices. Big Kahuna Teriyaki Chicken Sandwiches This recipe may seem difficult a bit since it requires having a BBQ grill, but Hibachi grill of George Foreman grill will do as well. Moreover, each of these grills is a perfect option for making the grilled chicken, burgers, and hot dogs. Fresh and Easy Lemon Spaghetti If you believe that cooking pasta is not your cup of tea, you cannot be more wrong. The truth is that one can never go wrong with cooking pasta. This dish is very easy to make, but it is particularly nutritious. Casserole with Vegetables It can be an addition to other dishes, as well as a complete lunch or dinner. It is possible to prepare a casserole not only from fresh but also from frozen vegetables. To do this, you need to pre-boil them for a few minutes in water, steam, or fry. Vegetables will be added to the sauce and cooked on the basis of sour cream. If you want to reduce the number of calories and prepare, for example, a diet casserole with cheese, then the classic yogurt should be the base for the sauce. In this case, it is better to use semi-solid cheese with a low-fat content. You can also add macaroni or cook a casserole with chicken and vegetables to make your meal perfect. If you truly care about your health and dont want to graduate from college with additional 30 pounds, follow these tips. Keeping to a healthy diet makes a man healthy, wealthy, and wise. Be the one!

The Role of Alexander Hamilton in Federal Governments in the United States of America

The Role of Alexander Hamilton in Federal Governments in the United States of America What is the most significant part of Hamilton’s argument in Federalist 70? Why does Hamilton argue in favour of a single executive? Are the comparisons Hamilton makes to the Roman warranted? Alexander Hamilton is considered as the founder of principles that govern Federal Governments in the United States of America and thus the true architect of the modern administrative state. Hamilton’s most significant argument in Federal 70 was the creation of a strong executive.Advertising We will write a custom essay sample on The Role of Alexander Hamilton in Federal Governments in the United States of America specifically for you for only $16.05 $11/page Learn More Hamilton in Federalist 70 believed that good governance could only be attained through an energetic and accountable executive. A critical look at Hamilton’s argument that was attached to the structure of government, administration and rule of law as well as policies is still relevant i n the contemporary United States of America. Hamilton expressed that a strong executive is a fundamental requirement for a nation’s economic prosperity, a view he held so dearly that he made political rivalry between him and people who held different views. It is imperative to note that during constitutional convention which was held in 1787, he advocated for a government in the form of an elected monarchy. This opinion was shot down by delegates in the convention. In spite of the defeat, he continued advocating for creation of a strong executive. Hamilton’s views of a strong executive were anchored on the failures of the confederation plan which aimed at over-devolution of government affairs. It was evident that a plan of devolution that gave states maximum discretion over the federal government was improper. This was because of difficulties in formulating and ratifying rules to govern the same which took years to come up with largely due to disagreements in boundarie s and commerce. In order to support the views of Alexander Hamilton, failure among states to work under the terms of the Paris Treaty that ended the Revolutionary War made leaders to agree on making a strong government that would supervise affairs of the states. This agreement was reached after states started formulating their own independent foreign policies while other states fought on whom to control the western land. By 1787, it was evident that the devolution plan was not working and the solution to this would be formulating a strong federal government that would have executive powers over the states’ governments.Advertising Looking for essay on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More The quest for a strong executive was echoed by Alexander Hamilton and being the first treasury secretary, he planned and wrote reports on modalities of creating strong executive government. His reports included r eport on public credit, manufacturing and creation of a national banking system. Hamilton considered three basic principles in his views regarding the newly agitated public administration structure and strategy. Firstly, Hamilton considered independence, responsibility and power as key principles that would indeed play a role if a strong executive agenda would succeed and give good results. According to Hamilton, the laws that had been ratified by the congress posed limitations on the independence of the federal government. It was his wish that for the executive to be able to implement laws, it required independence and freedom. It was also evident that Hamilton in his later works (such as in Federalist71) showed that there was need for separation of powers between the executive and the legislature. In addition, he showed that it was important to vest adequate authority to the executive such as freedom to determine how best to implement and administer laws. Hamilton was strongly con vinced that a weak government was bound to deliver poor results mainly due to bad policies. He also believed that there was much needed for a decisive organ that would drive policies on behalf of states’ governments. In addition, Hamilton held the view that it required a strong government to protect the people’s interest if they required to rule and be served at the same time. It is evident that the Federalist 70 (a book by Hamilton) was probably the first of its kind on the subject of public administration whose relevance was noted almost a century later. The book outlined what was entailed by â€Å"energy in the executive†. On the principle of power, Hamilton outlined that a strong executive required unity, and that there ought to have been a president as the leader of the government who should be in power for a definite duration of time. Also, he said that the president was supposed to be competent enough to be able understand and push policies for the good o f the nation. The third principle of responsibility was aimed at keeping the executive government accountable so that it didn’t exhibit or exercise too much power. Hamilton suggested that for the executive to be accountable, it required Congress that would supervise it.Advertising We will write a custom essay sample on The Role of Alexander Hamilton in Federal Governments in the United States of America specifically for you for only $16.05 $11/page Learn More Although Hamilton’s view on separation of powers between the legislature and executive was received well, he suggested that it could not be enough to vest all the authority to the Congress to check the executive. There was need for a stronger executive branch (Congress) that could have power to impeach even the president. There was strong need to check the executive so that it does not exercise too much power. Therefore, the proposed government would be responsible for its actions for the good of the citizen of the nation. In order to prove that his argument was the only way to push for the economic development agenda and a change from agrarian dependent economy to manufacturing, Hamilton in the capacity of treasury secretary was instrumental in the planning and creation of the First Bank of the United States of America which was government-supported. Hamilton’s view on a long term vision was that when an executive government is in place, it is possible to formulate policies that can change even the economic position of the nation. His vision of a manufacturing driven economy was that it would play a major role for America to engage in global commerce compared to an economy driven by agriculture. Hamilton’s strong support for a powerful government led by an executive leader was envisioned in the future of America in the sense that an economic transformation would only be possible when a strong executive was is in place to push the agenda forward. Hamil ton’s values for the administration of the United States of America can be summarized as a system that blends a strong executive (monarchy), a strong legislature (democratic) and an independent judicial system which has powers to overrule the will of the majority if liberty is destroyed (aristocracy). To enable this kind of system to flourish peacefully, there is need to balance them in such a way that none becomes more superior to the other or vise versa.Advertising Looking for essay on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More It was evident that Alexander Hamilton admired and also had passion for Rome. His envisioned America resembled what used to be the administration in Ancient Roman Republic. Rome portrayed a history whose greatness was achieved through trade and commerce. In addition, this history was established and strongly supported by military of elite. It is generally viewed that Rome’s administration was strategized to command and conquer. The empire in Rome was mandated to protect the interests of the people led by a central figure. This was the exact vision that Hamilton had for American administration. In his era, Caesar was referred to as a destroyer of republics and thus never enjoyed the admiration of many people. However, Hamilton admired him and referred to him as â€Å"the greatest villain and the founder†. As mentioned earlier, Humiliations view was to have an executive leader whose mandate was to give an informed leadership by pushing forward the policies that would mak e America great. The Roman Empire shared the same set up. Hamilton’s vision would be put into operation by employing policies and mechanism that would reduce poverty through funding and assumption or through empowering the rich and employing mechanisms of expanding trade throughout the world. The latter would be put in place while still enforcing domestic fiscal authority. This strategy would be possible if a strong executive was put in place to push for these agendas. Hamilton’s vision encompassed a strong government’s quest to empower members of the political elite that would transform the administration from within. To date, America’s administration reflects the foundation that was laid by the founder of modern administration, Alexander Hamilton. His argument regarding the Roman Republic and his admiration of the system of administration in Rome are indeed warranted. Hamilton participated in the enactment of some of his proposals in the constitution th at changed the administration of the United States. Therefore, he can be rightfully referred to as the founder of modern administration in the United States of America.

Preferred Abbreviation for United States (US or U.S.)

Preferred Abbreviation for United States (US or U.S.) Even though the question of how to abbreviate  the  United States seems straightforward, as it happens, theres more than one preferred way to write it. But before getting into that, lets get it out of the way first to note that if your usage of the country name is a noun, spell it out rather than abbreviating it. If its an adjective, then how to do so becomes the question. (And obviously, if youre writing something formal, youll want to follow the style guide to which  youre assigned to adhere.) Use Periods In general, newspaper style guides  in the United States (in particular, the Associated Press Stylebook (AP) and The New York Times Manual of Style and Usage) recommend U.S. (periods, no space).  The American Psychological Association (APA) Publication Manual, which is used for writing academic papers, agrees about using the periods. In headlines under AP style, however, its  postal style US (no periods). And the abbreviated form of United States of America is USA (no periods).   Dont Use Periods- Sometimes Scientific style guides say to omit periods in capitalized abbreviations; thus render them  US  and USA (no periods, no spaces).  The Chicago Manual of Style (2017) agrees- but Chicago allows for exceptions: Use no periods with abbreviations that appear in full capitals, whether two letters or more and even if lowercase letters appear within the abbreviation: VP, CEO, MA, MD, PhD, UK, US, NY, IL (but see the next rule).In publications using traditional state abbreviations, use periods to abbreviate United States and its states and territories: U.S., N.Y., Ill. Note, however, that Chicago recommends using the two-letter postal codes (and therefore US) wherever abbreviations are used. So what to do? Choose either U.S. or US  for the piece youre writing and then stick with it, or follow the guidance that your instructor, publisher, or client prefers. As long as youre consistent in usage, neither way will look like an error. Legal Citations in Bibliographies, Footnotes, Etc. If youre using Chicago style and have legal-context citations in your bibliography, reference list, footnotes, or endnotes, youll use periods, such as in Supreme Court decisions, statute numbering, and the like. For example, when a law is incorporated into the United States Code, it has a U.S.C. designation, such as here, in this example note from Chicago: Homeland Security Act of 2002, 6 U.S.C.  § 101 (2012). In the case of Supreme Court decisions, theyre attributed to the  United States Reports  (abbreviated U.S.), like in this note: Citizens United, 558 U.S. at 322. Next, a  note referencing the U.S. Constitution is abbreviated U.S. Const. British Style Guidance Note that British style guides  recommend US (no periods, no space) in all cases: Do not use full points in abbreviations, or spaces between initials, including those in proper names: US, mph, eg, 4am, Ibw, MS, No 10, AN Wilson, WH Smith, etc. (Guardian Style, 2010). Because American and British styles differ, notes Amy Einsohn, CBE [Scientific Style and Format: The CE Manual for Authors, Editors, and Publishers] recommends eliminating periods in most abbreviations as the most efficient way to create an international style (The Copyeditors Handbook, 2007).

With recent headlines in mind, identify five reasons for the public Research Paper

With recent headlines in mind, identify five reasons for the public not to trust the government and five reasons for the public to trust the government - Research Paper Example In the United States our government is based on the Democratic model which allows input from the people as a result of their voting and electing of representatives who also vote. Government is made up of these representatives in two specific houses, Senate and Congress and it is called the legislative branch. The executive branch consists of the president, vice president and his cabinet of advisors. These branches are almost exclusively responsible for decisions that affect the lives of hundreds of millions of United States citizens, as well as potentially affecting billions across the planet. Trusting or not trusting this entity that controls so much is a hard question to understand. When asked more than one friend made it clear that we needed to support the government and trust that they were doing what is right by us, specifically they mentioned approaches taken in the security arena with regards to air travel and travel in general in the United States. The Transportation Security Administration (TSA) has the unenviable job of providing for the security of millions of annual travelers via air travel, and more recently the possibility of scanning and checking millions of travelers via trains, busses and other vehicles as well as pedestrians in some areas. (Greenberg) Additionally the friends mentioned the efforts made by the United States to introduce Democracy into Iraq and Afghanistan. The initial reasons for our being in those nations having to do with the terrorist attacks with planes against the United States on 9/11, while those reasons and nations have since been cleared of wrongdoing in the terrorism approach we are still there ten years after the fact. Lastly, my friends mentioned that we should trust them because they help others, they referenced the Haiti earthquakes and the large amounts of aid and people we sent to assist them, they also referenced the recent BP oil spill and the Hurricane that

Biopsychology Assignment Example | Topics and Well Written Essays - 1500 words

Biopsychology - Assignment Example Another reason for sleep is that it serves as physiological maintenence. During sleep, muscles and other damaged cellular components use the time to repair and regenerate. Another important feature of sleep physiology is the notion of an internal clock, or our natural circadian rhythms. Circadian rhythms are observed in almost all living things. This internal clock serves as regulating when to be active and using energy compared when the organism should be resting to conserve energy. The cycle occurs once per day. In particular, the effect can be seen with the impact of the changing between daylight and nighttime. This can be seen by the effects of sleep and light on the secretion of certain neurochemicals and hormones such as melatonin. Sleep occurs in distinct phases, which is characterized by a change in brain wave activity as well as some physiological changes. There are 2 main phases of sleep: non- rapid eye movement and rapid eye movement. Stage 1 is characterized as the light sleep that is predominated by theta waves that lasts between 5-10 minutes. The second stage lasts around 20 minutes and sleep spindles begin to form, which are rapid bursts in brain activity. The third stage is characterized by delta waves and is in between light and heavy sleep. Stage four is deep sleep, which is again characterized by an increase in delta waves. Stage 5 is the deepest stage of sleep and this is where REM occurs. REM stands for rapid eye movement. The most vivid dreaming occurs during this stage of sleep because it is the deepest stage of sleep. REM usually occurs between 4 and 5 times throughout the entire night. The mind is extremely active during this period with levels of neurological activity being similar to that of being awake. Theories show that REM is important in not only maintaining neurological activity, but also for memory processing. Sleep disorders can be caused by a majority of cases and there are a variety of them. Sleep apnea is a disorder in whic h a person physically stops breathing during sleep. Insomnia is where a person cannot fall asleep easily, therefore feels the effects of sleep deprivation. Too little and too much sleep can result in some diseases and conditions. These can range from diabetes to certain types of cancers. Stress One of the most important topics in health psychology, stress is a multidisciplinary topic that goes into not only the cognitive effects of stress, but also the physiological effects of stress. Principally there are two main chemicals, which are mediated in stress responses. Cortisol and norepinephrine release are triggered when a person is experiencing a stressful situation. These chemicals function as a stimulus, which heightens physiological response to handle the incoming threat or danger. Stress has been linked to a multitude of physiological problems. Prolonged stress can lead to sleep deprivation and insomnia, which leads to a host of its own physiological problems. Increases in blood pressure and pulse can lead to heart disease and cancers. Stress can also affect the endocrine system because too much stress leads to over activity in this system, which can lead to certain types of cancers as well as certain types of diabetes. Increased stress can also lead to compromising the immune system, which can make a person more susceptible to developing infection and illnesses. It has also been shown that stress has a physiological

Self Assessment Personal Statement Example | Topics and Well Written Essays - 500 words

Self Assessment - Personal Statement Example The most important strength that is given by this test to me is introvert, sensing, thinking and judgement. Whereas, the other are the weakness and are usually belongs to the one who are shy and have weak judgement senses. I got ENTJ result in which I agree with N but do not agree with E. the thing is that introvert are usually the more sensible persons as they use to think more and extrovert speaks what they feel. The one who is more bold use to speak what they feel but have less time to think but introvert are the one who use to think more and has more powerful judgement. Moreover, the sensing is the most important factor in self assessment as the sensing only provides results with solid reasons. For example according to strong sense it is clear that the people join the profession according to their type and field and this is practically true also where as the intuitive way do not provide such solid reasons. According to my results and self assessment this ENTJ support my results as this is on more solid reasons and provide the true examples in daily life. The thinking is better than feeling.

Presentation Essay Example | Topics and Well Written Essays - 250 words

Presentation - Essay Example Several studies have also demonstrated that the development of vocabulary knowledge early in school influences reading comprehension skills later in life. Since the founding of the first school for deaf students in the U.S. in 1817, literacy has been a primary educational goal for the deaf. Many different communication approaches such as oral/auditory communication, total communication, and bilingual/bicultural communication have been used in the pursuit of this goal. Despite almost 200 years of attention, DHH students are still leaving school with language skills that are grossly underdeveloped and, in many cases, are not even achieving functional literacy. This study focuses on the research question of what serves effectively to improve deaf students’ acquisition of new reading vocabulary in the third grade. A questionnaire was designed to gather teachers’ views on the most effective approaches that enable students to achieve greater academic success in building vocabulary: oral/auditory communication, total communication, or bilingual/bicultural

Class Work Personal Statement Example | Topics and Well Written Essays - 1500 words

Class Work - Personal Statement Example To clarify the point, I strongly believe that Ross Business School is the best place for me to bring down the stereotype my family hold on women. I belong to a family that is very much orthodox in its way of thinking about the female role and one of most challenging duties as a modern youth has been to challenge this conventional stereotype of women's role in the society. I realized that I could not obtain very much from this type of life, spending most of my time with friends without a significant progression in my education. This awareness stimulated me to change my education path. Fortunately, I enjoyed the support of some of my elders in this endeavor. Once I was aware of the fact that the American education system gives priority for students' participation, this attracted me to be one of those active-learners instead of the passive-learners. And, obviously, the Ross School of Business has been one of my first preferences as it provides great facilities and opportunities for a student of business and I have been very convinced that my selection would not be affected by the provisions in the college. However, there have been problems of different type that came from my entire family; old stereotypes about how women are not expected to study abroad except in Singapore - since studying at Singapore was not considered to be "abroad' - were casually mentioned. This obstructed me when I told my parents about my intention to study in the US. They believed that a woman should eventually get married, stay home, and be a good housewife. Thus, they felt that a higher education would be useless for woman. However, since I saw to humans to be considered equal, so should women and men in my society; we can have the same opportunities. I do not want to be a wife like other women in my generation of my family or for that reason a stereo type woman of my family's selection. I wanted to break the construct of women built by the conventions by pursuing one of the most unconventional academic quests and business administration and a course in the US served the best tool for my purpose. There were many factors that helped me in my pursuit. There were some thinking people who would support my idea and I managed to get the permission and I will prove to my family that this was the best decision for my future. I believe that if I do not depend on other people, particularly my family, I will have a greater opportunity to better explore my strengths. This opportunity to be a student at the Ross School of Business will be the most suitable one to follow my determination. The quality of learning in the institute along with other environments would help me gain the best development of my academic career and my personality. All these rightly indicate the reasons for me to opt for the Ross School of Business. 2. The BBA Program requires excellent teamwork skills and there are many group projects in the curriculum. Tell us about a group or team experience from college that either went very well or that ended badly. In retrospect, would you have done anything differently Please tell us why or why not. Teamwork skills are most essential for the success of group projects which "include the mix of interactive, interpersonal, problem solving and communication skills needed by a group of

Marketing (Relevant to an Australian company) Essay

Marketing (Relevant to an Australian company) - Essay Example The brewery is open to the public and contains a cafà ©/restaurant. The company operates in one industry, being brewing, and in one main geographical segment, being Australia. Its Chairman is Ian Cochrane and CEO is Jason Marinko. It was founded in 2000 by a group that included directors Howard Cearns, Adrian Fini, and Nic Trimboli with a passion to make (and drink) a particular style of beer .It makes a specific style of pale ale that displays great balance of flavour and refreshment. Because of its ability to deliver a unique flavour experience the brewery has won a number of Australian International Beer Awards. It has been named Champion International Brewery (2002), Champion Australasian Brewery (2002) and the Pale Ale has been named Champion Ale (2002, 2007) and Champion Bottled Ale in 2001.1 (About Us) Macro environment Forces (Kotler,154)2 are the non controllable forces that shapes opportunities and controls threats for the business. The social, economic, legal, political and technological environment comes under this category. Australia is currently ninth3 on the World League Table for beer drinking and while low and full-strength brews were once the staple drink at all Aussie events, their popularity is waning, as theyre replaced by imported and domestic premium beers, wines and pre-mixed, ready-to-drink spirit.The beer consumption by females has gone up considerably and consumers are trading up to premium products to confirm social status. ( Low-carb beer and ready-mix bourbon top of the list for silly season drinkers,30/11/2006) As the corporate world becomes more environment conscious, there is a strong pressure on the organisations to become environment friendly. The corporates now believe in developing properties that add value to the community. In this direction,the company has plans to build a brewing facility that

Class Work Personal Statement Example | Topics and Well Written Essays - 1500 words

Class Work - Personal Statement Example To clarify the point, I strongly believe that Ross Business School is the best place for me to bring down the stereotype my family hold on women. I belong to a family that is very much orthodox in its way of thinking about the female role and one of most challenging duties as a modern youth has been to challenge this conventional stereotype of women's role in the society. I realized that I could not obtain very much from this type of life, spending most of my time with friends without a significant progression in my education. This awareness stimulated me to change my education path. Fortunately, I enjoyed the support of some of my elders in this endeavor. Once I was aware of the fact that the American education system gives priority for students' participation, this attracted me to be one of those active-learners instead of the passive-learners. And, obviously, the Ross School of Business has been one of my first preferences as it provides great facilities and opportunities for a student of business and I have been very convinced that my selection would not be affected by the provisions in the college. However, there have been problems of different type that came from my entire family; old stereotypes about how women are not expected to study abroad except in Singapore - since studying at Singapore was not considered to be "abroad' - were casually mentioned. This obstructed me when I told my parents about my intention to study in the US. They believed that a woman should eventually get married, stay home, and be a good housewife. Thus, they felt that a higher education would be useless for woman. However, since I saw to humans to be considered equal, so should women and men in my society; we can have the same opportunities. I do not want to be a wife like other women in my generation of my family or for that reason a stereo type woman of my family's selection. I wanted to break the construct of women built by the conventions by pursuing one of the most unconventional academic quests and business administration and a course in the US served the best tool for my purpose. There were many factors that helped me in my pursuit. There were some thinking people who would support my idea and I managed to get the permission and I will prove to my family that this was the best decision for my future. I believe that if I do not depend on other people, particularly my family, I will have a greater opportunity to better explore my strengths. This opportunity to be a student at the Ross School of Business will be the most suitable one to follow my determination. The quality of learning in the institute along with other environments would help me gain the best development of my academic career and my personality. All these rightly indicate the reasons for me to opt for the Ross School of Business. 2. The BBA Program requires excellent teamwork skills and there are many group projects in the curriculum. Tell us about a group or team experience from college that either went very well or that ended badly. In retrospect, would you have done anything differently Please tell us why or why not. Teamwork skills are most essential for the success of group projects which "include the mix of interactive, interpersonal, problem solving and communication skills needed by a group of

The role that agents of socialization play in shaping an individuals Essay

The role that agents of socialization play in shaping an individuals political culture - Essay Example In fact, journalism has the capability to challenge the political arrogance displays and acts as a potential channel to display the voices of political situations in a particular region. The news media conveys messages, meanings and symbols to the wider society and political news can actually affect the image of a politician or a political party in general (Schudson, 2002). Education system also has a role in forming the political culture of an individual. People learn through the various books, theories and history the political culture and heritage enjoyed in the country. Also civics and law gives a lot of insight about the political structures and systems prevalent and the constitutional rights enjoyed by a particular nation thereby helping an individual to form an opinion (Zechenter, 1997). Other than these, religion and the workplace of an individual are important components shaping the political culture of an individual. Religion is especially a dominant force in forming political culture. Also the workplace of an individual helps him to get information and form opinions about political culture. If the individual meets people from different regions coming from varied cultures, values, beliefs and religions then he may have more knowledge about the cultures and opinions of other individuals. However, according to me the education systems and the media portrayal of the issues taking place have helped in forming a political culture. The history and civics subject helps us to know more about the political systems in the country and the media including newspaper, television and radio have helped in forming my personal opinion about the political culture. Another important factor which helped to shape my political culture is my parents, peers and relatives. Discussions and debates help in knowing more information thereby helping in forming an opinion about the political culture. To conclude, a culmination of

Integrated Marketing communications used by HP

Integrated Marketing communications used by HP This case study analyses the marketing communication theories adapted by Hp as it progressed to being the worlds number one pc manufacturer in 2007. Its emergence as a global company in 1957 opened a window of opportunity. The theories addressed will aid in forming a combination of the key concepts used by Hp for its global campaign to increase customer loyalty and boost sales. A number of practises are seen to have developed along various communications and marketing theories. However, critical analysis of Hps 63- year development will show a lack of adherence to some very useful models by some academic scholars. A viable description of marketing through effective communication was made by Smith (2002), à ¢Ã¢â€š ¬Ã‚ ¦strategy of choice in a competitive environment is proactive, two -way communication, in which organisation plan for and initiate relationships with the people important to their success, emphasising dialogue over monologue and using various techniques to interact with their publics. Background Hewlett Packard, known as HP, is an electronics producer which was founded in 1939 in California by Bill Hewlett and David Packard. Since its birth the company has gained prominence around the world, becoming a major leader in the industry of electronics and technology. Early product designs produced by the company include inventions such as the resistance-capacitance audio oscillator named Model 200A. It is the manufacturing of products such as the Model 200A that have shaped the future for technology and helped pioneer many of todays products. In 1966, HP introduced the worlds first computer. In 1968 the company then unveiled the first desktop scientific calculator and named it the personal computer (PC). It was this event which boosted HP in to mainstream significance during the 1980s and became leading players in the technological industry. This was established in 1995, when HP entered the home computing market. In 2001the company merged with Compaq forming HP Compaq. This merger ensured efforts were made to further establish the brand as a leading company in the IT and computer industry. This was done through aggressive marketing tactics done through the concept of Integrated Marketing Communication (IMC). 1. Critical evaluation of the role of integrated marketing communications in the success of Hewlett-Packard since 2001 Joep cornelissen (2008) definition of corporate communication is as follows: Corporate communication is a management function that offers a frame work for the effective coordination of all internal and external communication with the overall purpose of establishing and maintaining favourable reputation with stake holder groups up on which the organisation is dependent. But using of this approach is not always good as some critics may say despite of 20 years of debate most practitioner still see that integrated marketing communication is emerging discipline (eagle and kitchen 2000) rather than fully formed concept. Like many other concept that have yet to fully develop it is subject to fully varying and some times colourful terminology. Thus 360 branding, total branding , whole egg, seam less communication, new advertising, orchestration, relationship marketing, one to one marketing, integrated marketing and integrated communications (Pickton and Broadrick 2001) have all been used to describe all or part of integrated marketing communications concepts promoting the charge that integrated marketing communication is yet another fad. What most observers agree on is that integrated marketing communication is good idea but very hard to implement in practice Like all companies, HP is a company whose primary aim is to make a profit. However whilst this is a common company goal, there are still necessary guideline which should be followed in order to achieve this. Fill (2006) recommends that à ¢Ã¢â€š ¬Ã‚ ¦the process of developing corporate strategy demands that a series of objectives be set at different levels within an organisation. Grunig et al (1992) states that two-way communication, a form of communication which is also practiced by PR practitioners, is a helpful tool from which a mutual understanding can be developed between stakeholders. One of criticisms of HP was that the company was focused more on the advancement of technological innovation. The corporate image of the company was seen as being obsessed with innovative progression and undermining the value of its customers. Shutz et al (1992) cited in Clarke (1997, pg 93) states that such actions are damaging to a company and that customer based communication must be practiced at all times. You cannot depend on the product alone to build consumer confidence. Its the rapport, the empathy, the dialogue, the relationship, the communication you establish with the customer that makes the difference. These separate you from the pack. For all of HPs innovative output and diverse range of products, its market position was infringed through a lack of market research and poor internal organisation. Smith (2002) refers to the work of Tom Harris, who is a leading advocate of integrating communications. He describes integrated communications as an outside-in process that begins with an understanding of the consumer publics, particularly their wants, interests, needs and lifestyles. Fill et al (2001), however, argues that many practitioners deliberately persuade a target audience to behave in a particular way, while others persuade them. In whatever instance it might be, understanding the customers needs, which may in turn change their behavioural pattern, is not a necessarily bad evil. Hp deliberately changed their communications strategy to affect the buying behaviour in their customer through effective brand campaigns that brought mutual satisfaction to both consumer and HP. Clarke (1997) explained that for consulting firms to effectively handle marketing and communications they must reflect the overall objectives of the organisation. Todays market calls for a strategically integrated approach to marketing communications. Hp would have to reorganise its marketing communication s division in to one that is coherent to attract customers. Oliver (2001) defined this as the system Theory - which she said evaluates the relationship and structure as they relate to the whole. Market research builds the right perception and recognise the needs and behaviour of current and future customers; evident in the theory of cognition. The history of HP showed there was lack of strategic planning and changes on marketing and communication structures were needed. During 1960s, consumers probably did not know any better or did not have a chance to choose; and this could force them to adhere to HP products. However, now a days Kotler et al (2008) affirms consumers receive thousands of information per day. In this context, in 2002, HP realized that the company needed to invest in its corporate image. So, the company launched brand advertisement campaigns. In 2006, they create the Computer is personal again, which had focus on personal relationship that public have with its computers. By analysing the competitors, this campaign was based to convince customer that the best way to buy a PC was in a retail shop, where they could touch it. This was an opportunity to differentiate from its main competitor Dell, which has a strong internet sales record. Fill (2009) believes that the marketing segmentation is necessary to meet the consumer need and to have a functional and competitive-level strategy. The Computer is personal again campaign was structured to appeal to young generation, which the company believed to be customers with similar needs and responses. HP targeted the youth market and position itself as a customer loyal corporation. In this scenario, the marketing communication strategies combined channels online and offline and integrated all marketing efforts such as PR, sales, advertisement. Shimp (2000) states that mixing marketing communication elements is decisive to achieve the target public and a specific objective. Also. HP emphasized advertisement and sales promotion in order to maximize the sales, creating a Synergistic effect. Undoubtedly, every channel used by this campaign had a consistent message, which complemented each other. Cornelissen (2008) says the company should communicate on ongoing basis and themed m essages reinforce perceptions of how an organization wants to be seen. Marketing Integration Holm (2006) states that Smith (1999) developed a tool, from which there are seven levels through where marketing integration can occur. Holm says these seven levels are: Vertical objectives integration It means that communication objectives fit with marketing objectives and the overall corporate objectives. Horizontal/functional integration Marketing communications activities fit well with other business functions of manufacturing, operations and human resource management. Marketing mix integration The marketing mix of product, price and place decisions is consistent with the promotion decisions, e.g. with the required communication messages. Communications mix integration. All the 12 communications tools are being used to guide the customer/consumer/client through each stage of the buying process and all of them portray a consistent message. Creative design integration The creative design and execution is uniform and consistent with the chosen positioning of the product. Internal/external integration All internal departments and all external employed agencies are working together to an agreed plan and strategy. Financial integration The budget is being used in the most effective and efficient way ensuring that economies of scale are achieved and that long-term investment is optimized. Let us examine personal again campaign at each of these seven levels: Vertical Objective Integration: level of coordination between communication objective, corporate objective and marketing objective. . Corporate objective: Customer loyalty, profit, growth, market leadership, commitment to employees, leadership capabilities and global citizenship. (Source: www.hp.com) Marketing objective: To increase market share, compete with Dell, target young generation Communication objective: Focus on personal relationships to PC and show consumers the different tasks made possible by HP technology Synergy can be seen among these objectives. All advertisements were base on same theme where celebrities from different field were talking about how HP PC and technology is part of their life. Faces were not shown in any of the commercials and focus was on different tasks that HP makes easy. It reinforces customer loyalty which is corporate objective of HP. Advertisements in this campaign were appealing to young generation and through social media viral effect HP reached new customers which were otherwise non-respondent to traditional media, thus increasing market share. Horizontal/functional Integration: fit of MarCom and business functions like operations and HRM HP had strength in selling through retail stores in consumer segments rather than selling online which was Dells core competence. New campaign communicated that PC is a commodity which is close anyones personal life, its a part of life rather. It pushed customers to visit the nearest retail store to touch, feel and learn how HP technology can be useful to them. Marketing mix integration: How well the promotion (with communication message) goes with the other 3 Ps of marketing mix Although the general theme of the campaign was universal throughout the 100 countries where HP was doing business, some variation can be seen according to place and price. For example in India personal again campaign was supported by Business is Personal Again campaign that targeted SMEs. Although the basic theme remained unchanged, local celebrities and eminent personalities were used for promotion in particular places. Communications mix integration: Different communication tools portray a consistent message Every channel used to communicate message delivered consistent message. TV commercials, internet promotion, PR program, newspaper, billboards, reality shows etc. whichever medium was used for MarCom in personal Again campaign was complement to each other and had same tone/message. Creative design integration: creative design is in accordance with the positioning of the product With this new campaign HP wanted to acquire a trendier brand image. They wanted to target youth market and position itself as a consumer loyal company. Personal again campaign was very much on the line. It relied heavily on animations. Hand gestures were used to convey connectivity, assurance, and emotional connect. Celebrities shown in the commercial were those, who are followed by young generation. Events which were of special interest of youth, like Super Bowl and reality show meet or Delete were focused for marketing communication. Internal/external integration: Internal departments and external agencies work in synergy according to an agreed plan Personal Again campaign was designed by GSP, which is HPs advertising agency since 1996. All previous campaigns were also handled by same agency. Although not much evidences about the extent of coordination of HP and GSP are provided in the case but because of this long period of relationship; mutual trust and understanding between both can be expected. Financial integration: efficient utilization of budget ensuring long-term investment optimization Not sufficient information is provided in the case about budget allocation of Personal Again campaign Also, HP used celebrities in its advertisement in order to emotional connect the public. Fill (2009) citing Patzer suggests that the physical attractiveness of the communicator, particularly if it is the source, contributes significantly to the effectiveness of persuasive communications (Patzer in Fill, 2009, p.43) Celebrities from different field expressed how PC makes their lives easy. The identification of young people with celebrities encouraged the sales and reinforced customer loyalty. The brand value of HP increased 9% after the campaign. The celebrities enables the message to stand out among the clutter and noise that typify many markets (Fill, 2009, p.509). This concept was used by HP to persuade the sales and making the product more attractive to the target public through association with MTV channel. However, Fill (2009) adverts there are two main concerns about the use of celebrities on campaigns. The first one is if the celebrity fit in the image of the brand and if they will be acceptable by the target audience. The other is that the public may remember the celebrity, but not the brand. The use of celebrities and the creation of a realty show Meet or delete on the campaign Computer is personal again influenced the consumer behaviours as it motivate them to buy. Dibb et al (2001) say there are several factors that can persuade a purchase such as personal, psychological and social influence and describe motive as energy giving a persons activities towards satisfying a need or where achieving a goal (Dibb et al, 2001, p.133). Shimp (2000) affirms that advertising may influence consumer to buy items they may not need. The consumer buying decision process has 5 stages: problem recognition, information search, evaluation of alternatives, purchase and post-purchase evaluation, according to Dibb et al (2001). HP created awareness to young people by offering a PC not as commodity, but as extension of person life. The buzz generated by launching first videos on the internet and after in TV made consumer looking for more Knowledge about the product. However, the main goal of t his campaign was to interact with consumers, which could be helpful in the post-purchase evaluation phase as customers could trust that HP would be there if they need anything. Instead of creating a campaign to compete directly against Dell, HP could have done a public relation strategic planning. Smith (2002) citing Al Riel and Laure Riel explains that The purpose of advertising is not to build a brand, but to defend a brand once the brand has been built by other means, primarily public relation [à ¢Ã¢â€š ¬Ã‚ ¦] (Al Riel and Laure Riel in Smith, 2002, p.9). A PR plan could identify and evaluate the organization viability and reputation, where a mutual beneficial relationship between company and consumer could be build, according to Smith (2002). The lack of market research and planning were the main problem of HP. By realizing a SWAT analysis, the company could have set clear objectives and develop a marketing and communication targets that would be the foundation for a nine steps strategic public relation plan. This plan would be beneficial to HP as company goal would be based on research and evaluation. Also, it would allow the HP to monitor the competi tor as a point of reference. HP used or could potentially use the following marketing tools to aid their Personal Again campaign. Category Communication Tool Media Broadcast: Television (Meet or Delete) Print: Newspaper, Magazines Internet: Social Networking Sites, Blogs, Interactive websites, Viral Video, Direct Response and Interactive Online ads featuring celebrities Adverts on websites such as: Yahoo, MTV, MySpace, MSN, Weather Channel, CIO, Forbes, Entrepreneur, InfoWorld, CNet. HPs own interactive websites: www.meetordelete.com and www.fingerskilz.tv Social networking and blog sites Outdoor Billboard Sponsorship Celebrity endorsement 2. Discuss the importance of branding, branding strategy and brand positioning to Hewlett-Packard in developing competitive advantage Brand can be defined as identifiable product, service [..] augmented in such a way that the buyer or user perceives relevant, unique added values which match their needs (Chernatony and McDonald, 2005, p.25). Xie and Boggs (2006) believes that a brand is a result from product differentiation and strategy of market segmentation. Organizations are changing their communication strategy to keep the consumers attention on the corporation and not anymore on the products. Until 2002, HP had not developed a unified image as the company used to invest less than 10% of its advertisement budget on brand ads. HP has focus to being innovative and to diversify its products line, but lack in market research and in position itself to get a competitive advantage from the competitors. Having focus on the corporate branding means the organization behaviour will have more exposure and be more visible and transparent in its activities. When corporate branding works, it is because it expresses the values of desire that attract key stakeholders to the organisation and encourage them to feel a sense of belonging to it (Hatch and Schultz, 2001, p. 1046). So, in 2003, this company introduce Operation one Voice in order to have a consistent message and an identified image for the external and internal public. Chernatony and McDonald (2005) believe that a successful brand has as objective to build a positive relationship with costumer, where feelings of commitment and belonging are presented. For a long time, HP has negligence the importance of connect with consumer. Just in 2006, to differentiate from competitors, HP redefined the PC as personal and not anymore as commodity. From decades, HP has an advantage from competitor for investing in technologic research. However, in the beginning of 90s, the consumers had more options and the competitors such as a Dell revelled themselves with a strong presence in the market. A positive point is that HP has a monolithic identity structure to reinforce the corporate brand, where all the products carry the corporate name. That strategy is a fundamental tool to build a strong reputation. The advantage of using a corporate branding is to apply the vision and culture as part of sales promotion and also to add a unique organisational value. Cornelissen (2008) believes that structure core emphasises the alignment between vision, culture and image. Also, he suggests using the toolkit developed by Hatch and Schultz to analyse the alignment or gap between vision, culture and image, by questioning the interface between those tree elements. Hatch, M, and Schultz, M. (2001) Bringing the corporation into corporate branding, European Journal of Marketing, vol. 37, no. 7/8, pp. 1041-1064. HP vision aims to be leader in its segment, to invent technologies and services that add value to business and also to create social benefit to consumers lives. Its identity seeks to be an innovative company, which produces range of quality products. In this context, there is not an alignment between vision and culture, because HP had not differentiated its strategies from competitors, imitating Dell direct sale tactics. Also, it seems to have a gap between culture and image as consumer have not perceived HP as an organization worried about their needs, but more concerned about develop new technologies .However, vision and image seem to be alignment as the company has a clear idea who is its main stakeholders and it understands the importance to communicate with them on ongoing basis. HP also is involved in corporate social responsibility projects and those help to communicate and reinforce its vision to its stakeholders. For a long period, HP prioritized its objectives, instead of the customers needs. Its products were advertised separately and interestingly did not use a lower price tatic as competitive advantage. According to Sengupta (2007), the position of a brand is determinate by the target consumers. Position then represents the essence of the brand as perceived the target consumer in a multi brand market'(Sengupta, 2007, p. 17). So, HP strategically reinvented the computer, giving a personal touch. In this context, the organization added 9% value to brand in 2007. Sengupta (2007) adverts that the company need to know who they are first and then create awareness in order to position the brand. By interacting with costumers through blogs and website, HP is changing the way how the public perceived its brand. The importance of position correctly a brand can be recognized in Sengupta citation: Position creates uniqueness, credibility, sustainable and valued place in consumers mind for brand (Sengupta, 2007, p. 17). Chernatony and McDonald (2005) affirms that a successful brand is a result of how much value the customers add to a product or a service. HP repositioned the brand, by differentiating the concept of PC. Xie and Boggs (2006) affirm that products and services are quickly imitated and homogenized, maintaining credible product differentiation is increasingly difficult, requiring the positioning of the whole corporation rather than simply its products (Xie and Boggs, 2006, p.349). HP has been investing in technologic research since 1960. In the beginning, the company had focus in hospital equipments and it seems HP looked just to niches, instead of looking the entire market for a long term strategy. However, its brand has extending to computers, printers and digital cameras. Because HP was recognized as an innovative company, this image was transferred to the news products lines. Consumers recognize the name and make associations that enable them to lower the perceived risk and in doing so provide a platform to try a new product (Fill, 2009, p 508). HP expertises in computers were extended to printers and digital cameras. Chernatony and McDonald (2005) states that one factor of success on brand extension is to build and sustain a favourable reputation for a parent brand. Reputation also is an important aspect on consumers loyalty. After decades, HP understood the importance to look what the brand means to the customers. By knowing the core associations that co nsumers perceived the brand, it is more likely to be successful in an expansion. HP targeted young consumers as this public and the company share values such as interest for technologies and innovation. That helps to create a connection. In 2006, a blog, which was part of HP association with FIFA World Cup website, attracted more than 180 thousands visitors. 3. Major challenges ahead for Hewlett-Packard Recommendations HP had certainly done good job on the front of integrated marketing communication by launching the new campaigns and other supporting campaigns. But while doing that there were some areas which were not addressed HPs ability to recognise the need to change its marketing and communication strategy purposefully led to its growth by 2007. Smith R.D. (2002) described campaigns as systematic sets of public relations activities, each with a specific and finite purpose, sustained over a length of time and dealing with objectives associated with a particular issue. Management was able to change the structure, process and relationship within the company to establish lasting partnership with its customers. The advertisements were able to persuade customers in to buying by evoking an inherent desire to be part that a celebrity group. However, to be able to sustain this flow, Hp will have to develop long term strategic marketing communications plans through continual market research and development. Extensive use of celebrity endorsement by having a long term association with celebrities there is a risk that any indecent behaviour of celebrity may affect the companys image. Company was over focused on advertising and under used other elements of communication mix like personal selling, sales promotion, PR. As the company grows in size and market share with huge number of customers, company also needs to address the retaining of existing customers. As small and medium business sector is emerged very attractive segment company should try to acquire number of customers in this segment as in the last campaign some critics said that the campaign was more focused on consumer sector rather than SME and corporate. In the current era of globalisation the economies are interlinked and interdependent on each other. There are new challenges arsing from this kind of phenomenon. To overcome from this kind of situation Doole and Lowe (2001) describe the companies are adopting a long term strategies, where marketing programmes and process are standardised and at the same time it has been adapt to local needs. It is important to understand the differences and similarities between local markets. Due this globalisation where new markets are opening like India, China, Brazil the company must adopt the strategy according to the culture of these countries Fill (2009) states from marketing communication perspectives, the prevailing culture in a region must be respected, otherwise it is likely that a brand and or organization will be rejected (Fill, 2009, p. 842). Kotler (2002) Multi-brand strategy: Multi-brand strategy enables a company to lock up more distributor shelf space and to protect its major brand by setting up flanker brands RECOMMENDATIONS Use the multiband strategy in future to acquire the more shelf space and beat the competition. Use personal selling as tool to improve sales. Use combination of push and pull strategy. More emphasis on sales promotions in store Use of PR to retain existing customer and maintain good relationship with stakeholders. Become more interactive with consumers through new media (develop message board and forums) Focus on corporate advertising as well as consumer advertising Continuous development of innovative new products Integrate at Different Levels of management. Put integration on the agenda for various types of management meetings whether annual reviews or creative sessions. Horizontally ensure that all managers, not just marketing managers understand the importance of a consistent message whether on delivery trucks or product quality. Also ensure that Advertising, PR, Sales Promotions staff are integrating their messages. To do this you must have carefully planned internal communications, that is, good internal marketing. Think Customers First. Wrap communications around the customers buying process. Identify the stages they go through before, during and after a purchase. Select communication tools which are right for each stage. Develop a sequence of communications activities which help the customer to move easily through each stage. Build Relationships and Brand Values. All communications should help to develop stronger and stronger relationships with customers. Ask how each communication tool helps to do this. Remember: customer retention is as important as customer acquisition. Develop a Good Marketing Information System which defines who needs what information when. A customer database for example, can help the telesales, direct marketing and sales force. IMC can help to define, collect and share vital information.

Truth of a Free Spirit Essay -- Authors

Many writers apply experiences and thoughts into their work and express them in such a way the reader can relate. Critics would agree that Edgar Allan Poe left a unique mark as a short story writer. Author Ray Bradbury was quoted saying, â€Å"It doesn't matter what you do, so long as you change something from the way it was before you touched it into something that's like you after you take your hands away†¦Ã¢â‚¬  (Bradbury). Fiction writing was simple until Poe begins to put his twist around the world. During the terrible times that Edgar Allan Poe experienced as a young man would ultimately alter the history of short stories, he was unique and an extraordinary writer therefore exemplifying the mark that he leave upon society. In Poe’s early life, he goes through a devastating and tragic event as his mother dies and his biological father abandons him at the age of two leaving him as an orphan. Writer W.D. Johnson says, â€Å"Increased susceptibility to depression and anxiety is another result of the heightened stress levels associated with being an orphan. Typically, the younger the age of a child when orphaned and the longer he remains without a home, the more drastic the impact that his experiences as an orphan will have on his development† (Johnson). Poe’s adolescence seemed to be on a path destined for self-destruction following the Allan’s informal adoption of him at the age of two. Francis and John Allan, his foster parents, forced him to move away from his siblings in Boston to their home in Richmond, Virginia. From a young age, Poe lacked the stability of a fruitful environment for a boy to grow and mature into a man acceptable to society’s standards. Poe and his foster family moved to England in pursuit of business adventures fo... ...itical Essay)." symploke. University of Nebraska Press. 1999. HighBeam Research. 6 May. 2012 http://www.highbeam.com. Page, K.. How Maslow. N.p., 2010. Web. 4 May 2012. . Schogol, Jeff. "Why was Edgar Allan Poe kicked out of West Point? ." Stars and Stripes. Stars and Stripes, Febr. Web. 4 May 2012. http://www.stripes.com/blogs/the-rumor- doctor/the-rumor-doctor-1.104348/why-was-edgar-allan-poe-kicked-out-of-west-point- 1.133805. "Year Without a Summer." Wikipedia. Wikimedia Foundation, 05 June 2012. Web. 07 May 2012. http://en.wikipedia.org/wiki/Year_Without_a_Summer. Soon, Willie, and Steven Yaskell. "Year Without a Summer." Year Without a Summer. World Scientific Publishing Company, July 2001. Web. 07 May 2012.

empiricism Essay -- essays research papers

Empiricism Empiricism by nature is the belief that there is no knowledge without experience. How can one know what something tastes like if they have never tasted it? For example, would someone know that an apple is red if they have never actually have seen one. Someone can tell you an apple is red, but, if you never have seen one, can you really be sure? Empiricists use three anchor points in which they derive their opinions from. The first of these points is; the only source of genuine knowledge is sense experience. An easier way to understand this is to compare the mind to a clean sponge. As the sponge touches things, it takes with it, a piece of everything it touches. Without this, the sponge would remain clean and be void of anything other than its own material. With this conclusion, empiricist believes we must be content with the knowledge we have at hand, rather than things we have not yet been privy to. The second anchor point is; Reason is an unreliable and inadequate route to knowledge unless it is grounded in the solid bedrock of sense experience. Empiricists believe that all of our words meanings are derived from our experiences. Everything can be traced back to a single moment in our lives. Empiricists understand that reason is necessary in helping us make our experience intelligible, but reason alone cannot provide knowledge. The third anchor point is; there is no evidence of innate Ideas within the mind that are known apart from experience. What this means is the mind does not possess ideas that are not backed by experience. In no case are there a priori truths that can both tell about the world and are known apart from experience. When asked the three epistemological questions the three empiricists all have different answers. The first of these questions is; is knowledge possible? John Locke (1632-1704) states â€Å"Knowledge, however, is not something lying out there in the grass; it is located in our minds. So to understand knowledge we have to analyze the contents of our minds and see what they tell us about the world† (pg. 93). Locke believes that all of our known truths are made up of simple ideas. Simple ideas are what make up the rudimental elements of everything else we know to be true to us today. For example, they consist of ideas such, hot and cold, soft and hard, bitter and sweet. They also give us experience through are own mental o... ...s not possible for our knowledge to truly represent what reality really is. He believes that â€Å"the only certainty that we can have concerns the relationships of our own ideas. Since these judgments only concern the realm of ideas, they do not tell us about the external world† (p. 108). This means that any knowledge about reality must be based on a posteriori judgments. These judgments are made by Hume because he believes there is no way to have a true reality through knowledge because you only gain knowledge through experience. In conclusion, Hume states that many empiricists discovered that reality is an impossible goal to understand. Overall, Empiricists believe that there is no knowledge without experience. While their individual views may differ, their fundamental ideas are used to make conclusions about theories in the world. Each of these men have ideas about how knowledge is used and what it creates for each person. Through each of these theories it is apparent that knowledge and reality are difficult to access in such a complicated world. References Lawhead, William F., The Philosophical Journey: An Interactive Approach, Second Edition. McGraw-Hill, 2003.